GAA - "Experience the Unforgettable"

BBDO Dublin

BBDO Dublin Dublin, Ireland

308

Brand: GAA
Country: Ireland

Advertiser: Gaelic Athletic Association

Title	Experience the Unforgettable
Agency	BBDO Dublin
Campaign	Experience the Unforgettable
Advertiser	Gaelic Athletic Association
Brand	GAA
Date of First Broadcast/Publication	2024 / 4
Business Sector	Institutional/Public Interest/Non-Profit Org.
Philosophy	A brand new campaign for the Gaelic Athletic Association (GAA) created by BBDO Dublin—now in partnership with TBWA Dublin—launches this week in the run up to the 2024 All-Ireland Hurling and Football Championships. Beautifully created by Eoin Conlon (copy) and Kevin McKay (art) and directed by LOCKY (Lochlainn) McKenna for Assembly, the campaign brings to life one woman’s unforgettable experience as a way of encouraging attendance at Championship games of both codes. It features a woman’s reminiscences about a Championship day she shared with her father as a child. As she speaks, we see Championship scenes appear on screen - frozen moments of magic burnt into her mind. As the woman speaks, it’s not the specific match she remembers, it’s the unforgettable feeling of a Championship day with her Dad that has stayed with her. The campaign, which features a combination of new and archive footage, will run on-air, on-line, in-store, and outdoor. Media is handled by PHD
Media Type	Television
Length	30 seconds
Production Company	Assembly
Advertising Manager	Noel Quinn
Advertising Manager	Theresa Byrne
Chief Executive Officer (CEO)	Neal Davies
Agency	TBWA\Dublin
Senior Account Manager	Áine Neenan
Head of Strategy	Paul Fisher
Strategy Director	Ronan Jennings
Executive Creative Director	Shane O’Brien
Creative Director, Copywriter	Eoin Conlon
Art Director	Kevin McKay
Head of Content & Production	Jessica Derby
Creative Producer	Hannah Lambert
Production Assistant	Samantha Baugh
Director	LOCKY McKenna
Producer	Rebecca Bourke
Production Coordinator	Maeve Kenny
Director of Photography (DOP)	Uri Barcelona
Focus Puller	JP Quill
Loader	Rowan Sherrard
Camera Trainee	Abbie Hegarty
B Cam	Aidan Gault
1st AD	Ciara McIlrath
3rd AD	Annabelle Cleary
Gaffer	Daragh Scott
Production Art Director	Ciara O’Donovan
Standby Props	Christina Brosnan
Art Director Assistant	Mille Baker
Stylist	Sarah Flanagan
Assistant Stylist	Sophie Conroy
Mix	Matthew Thompson
Driver	James Flynn
Sustainability Officer	Alexandra DeValera
Editor	Ronan Fox
Post Production	Raygun Dublin
Grade	Leandro Arouca
Online Artist	Michael Dowling
VFX Artist	Emmet O’Farrell
Post-production Producer	Elaine Brennan O’Dwyer
Recording Studio	Screenscene
Original Music, Sound Design, SFX and final mixes	denis kilty
Media Agency	PHD Media
Business Director	David Scott-Lennon
Head of Client Service	Sinead Manly
Media Senior Account Manager	Alexandra Jakljusin