| Title | Freedom of the City |
| Agency | Rothco, part of Accenture Song |
| Campaign | Freedom of the City |
| Advertiser | Dublin Bus |
| Brand | Dublin Bus |
| Date of First Broadcast/Publication | 2019 / 11 |
| Business Sector | Transport, Travel and Tourism |
| Story | In 2008, Dublin Bus launched the Travel Assistance Scheme to help those with disabilities travel around the city using public transport of their own, proving that all passengers are equal. ROTHCO, part of Accenture Interactive, wanted to show the life-changing impact of the scheme. To do this, they chose to celebrate the employee behind the programme, Roger. In his role, Roger has given freedom of the city to more people than anyone in Dublin’s history, supporting and enabling the disabled community. |
| Media Type | Digital |
Related Ads
More Work
SEE ALLExperience the Unforgettable
- BRAND:
- GAA
- AGENCY:
- BBDO Dublin
For All
- BRAND:
- eir
- AGENCY:
- TBWA\Dublin
The Mortgage People
- BRAND:
- EBS
- AGENCY:
- BBDO Dublin
Last Christmas
- BRAND:
- Dublin Simon
- AGENCY:
- BBDO Dublin
Daddy! Daddy! Look at me!
- BRAND:
- Swim Ireland
- AGENCY:
- Boys and Girls
Freedom of the City
- BRAND:
- Dublin Bus
- AGENCY:
- Rothco, part of Accenture Song
Ireland Fan Sees Green For The First Time
- BRAND:
- Irish Rugby Football Union
- AGENCY:
- Rothco, part of Accenture Song
The Invincibles
- BRAND:
- Dulux Weathershield
- AGENCY:
- Boys and Girls
Sound of Sixteen
- BRAND:
- RTÉ Radio
- AGENCY:
- Boys and Girls