| Title | Sound of Sixteen |
| Agency | Boys and Girls |
| Campaign | Sound of Sixteen |
| Advertiser | Independent Broadcasters of Ireland |
| Brand | RTÉ Radio |
| Story | 2016 marked the 100th anniversary of the most important week in Irish history – the Easter Rising, an armed insurrection in Ireland during Easter Week, April 1916. 2016 also marked the 100th anniversary of Ireland’s first ever radio broadcast, the proclamation of an Irish Republic transmitted in the middle of the rebellion. To mark the event we took over every major radio station in Ireland, simultaneously broadcasting exactly the same message, for exactly the same length, on exactly the same date, at exactly the same time - exactly one hundred years later. |
| Media Type | Radio |
| Length | |
| Agency Producer | Sarah Chadwick |
More Work
SEE ALLExperience the Unforgettable
- BRAND:
- GAA
- AGENCY:
- BBDO Dublin
For All
- BRAND:
- eir
- AGENCY:
- TBWA\Dublin
The Mortgage People
- BRAND:
- EBS
- AGENCY:
- BBDO Dublin
Last Christmas
- BRAND:
- Dublin Simon
- AGENCY:
- BBDO Dublin
Daddy! Daddy! Look at me!
- BRAND:
- Swim Ireland
- AGENCY:
- Boys and Girls
Freedom of the City
- BRAND:
- Dublin Bus
- AGENCY:
- Rothco, part of Accenture Song
Freedom of the City
- BRAND:
- Dublin Bus
- AGENCY:
- Rothco, part of Accenture Song
Ireland Fan Sees Green For The First Time
- BRAND:
- Irish Rugby Football Union
- AGENCY:
- Rothco, part of Accenture Song
The Invincibles
- BRAND:
- Dulux Weathershield
- AGENCY:
- Boys and Girls