Title | Ireland Fan Sees Green For The First Time |
Agency | Rothco, part of Accenture Song |
Campaign | Ireland Fan Sees Green For The First Time |
Advertiser | Irish Rugby Football Union |
Brand | Irish Rugby Football Union |
Date of First Broadcast/Publication | 2019 / 9 |
Business Sector | Culture, Leisure & Sport |
Story | The IRFU’s new campaign tells the story of one such fan. Bobby Blakeney, who has been an avid rugby supporter for 74 years, suffers from severe colour-blindness and is unable to distinguish accurately between green and red. Bobby rarely attends live matches and risks mistaking players for those on the opposing team when watching – even when he’s at home. The IRFU and ROTHCO, part of Accenture Interactive, set out to change this. |
Media Type | Case Study |
Length | |
Commercial Communication | Damian Devaney |
Marketing Director | Padraig Power |
Communications Director | stephen mcnamara |
Digital Marketing Manager | Barry Cunningham |
Marketing Manager | Jessica Long |
Creative Director | Adam Crane |
Copywriter | Eoin Conlon |
Senior Account Executive | Andy Williams |
Executive Producer | Al Byrnes |
Strategist | Bronagh O'Donovan |
Assistant Producer | Hannah Gallagher |
Technical Director | Daire Lennon |
Developer | Niall Eccles |
UI Designer | Stephen Flynn |
Digital Project Manager | Orlagh Daly |
Social Lead | Colm Cusack |
Art Director | Jake Viramontez |
Director of Marketing | Helen Browne |