| Story | The Dog Vending Machine, which is made to resemble a cartoonish doghouse, brings joy to dogs and owners alike. However, its primary purpose is to act as a pilot project for Hau-Hau Champion’s quest to reduce the waste of dog food. If the purchased food doesn’t please your dog at home, it often means that a nearly full bag of dog food goes to waste. The vending machine is seemingly the first of its kind in the world. Using cutting edge technology, it serves food only for dogs and makes sure that they eat in sanitary conditions. The idea for the innovative vending machine came from TBWA\Helsinki and was developed and built into a working prototype with their brand experience and innovation practice TBWA\NEXT. |