| Title | Lethal Trends: Service |
| Agency | TBWA\Helsinki |
| Campaign | Lethal Trends |
| Advertiser | The Mannerheim League for Child Welfare (MLL) |
| Brand | The Mannerheim League for Child Welfare (MLL) |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | Dangerous social media trends have become more common among young people, and parents often feel they are alone with the issue. To help parents, Finnish Mannerheim League for Child Welfare (MLL) has established an AI-powered warning service for dangerous social media challenges. Scanning millions of social data points per second, the Lethal Trends service identifies harmful viral trends with an AI-powered system and places them on a live map. Registered users receive automated warnings of harmful social media challenges in their area via text message. |
| Media Type | Digital |
| Length |