Title | 60 seconds 1 |
Agency | HeimatTBWA\ |
Campaign | 60 seconds |
Advertiser | Henkel KG |
Brand | Loctite |
Posted | November 2016 |
Business Sector | Paints, Wood Protectors, Paint Brushes, Adhesives |
Story | Our print campaign illustrates a few ways to win at this minute – though the core message of „when you have a minute“ showing people dropping everything at hand to make repairs when the time pops up. In everyday situations such as the boxer taking the time to glue a vase between rounds or the driver glueing his surfboard while stuck in traffic. But also in more one off moments: the daredevil using the minute he has left before firing off and a cowboy repairing his boot at a minute to high-noon. |
Media Type | |
Chief Creative Officer | Guido Heffels |
Creative Director | ricardo distefano |
Creative Director | Stephen Quell |
Copywriter | Axel Didon |
Copywriter | Adrian Staehelin |
Art Director | Anthony Montagne |
Art Director | Benedikt Wisbauer |
Art Buyer | Franziska Moeck |
Illustrator | Bob Dob |