My Latest Work
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Green Hideaway 3
Green Hideaway 2
Green Hideaway 1
About me
Guido Heffels, born in 1965, is founder and CCO of german communication agency HEIMAT with offices in Berlin, Hamburg, Vienna and Zürich. HEIMAT is part of TBWA since 2014. Their clients roster includes Swisscom, european DIY chain stores Hornbach, Adidas, Airbnb, Google, Pattex, Loctide, CNN, OTTO, Siemens amongst others. Guido has judged at CLIO, LIAA, NY Festivals several times.
Sector Experience
- Drugstores, Specialty Stores
- Political Party/Candidate
- Disease Awareness, Support Groups & Associations
- Restaurants & Fast Food
- Others
- Institutional/Public Interest/Non-Profit Org.
- Transport, Travel and Tourism
- Household Products & Maintenance
- Cars
- Food
- Government & Other Authorities
- Personal Wireless Communication
- Tools, Do-It-Yourself Products
- Political/Religious/Trade Organizations
- Hygiene & Personal Care Products
- Department Stores, Supermarkets
- Home Appliances, Furniture & Gardening
- Paints, Wood Protectors, Paint Brushes, Adhesives
- Small Appliances & Home Accessories
- Telecommunications Services
- Sportswear
- TV/Radio Programs & Stations
- Corporate Communication
- Retail, Distribution & Restaurants
- Automotive
- Mobile Telephones & tablets
- Racial/Ethnic/Minority/Disability Awareness
- Portals
- Beverages
- Internet Sites (Excluding ISPs) / Apps.
Awards
- 2024 CLIO Awards
- 2024 British Arrows
- 2024 Spikes Asia
- 2023 Epica Awards
- 2023 CLIO Awards
- 2023 LIA
- 2023 Cíclope International Advertising Craft Festival
- 2022 LIA
- 2022 ADC Annual Awards
- 2021 ADC Annual Awards
- 2021 The New York Festivals Advertising Awards
- 2021 Art Directors Club of Europe
- 2020 ADC Annual Awards
- 2020 Art Directors Club of Europe
- 2020 The New York Festivals Advertising Awards
- 2020 D&AD Awards
- 2019 LIA
- 2019 Art Directors Club of Europe
- 2019 Epica Awards
- 2019 The LOVIE Awards
- 2019 The New York Festivals Advertising Awards
- 2019 D&AD Awards
- 2019 CLIO Awards
- 2019 Cannes Lions International Festival of Creativity
- 2019 Advertising Creative Circle Awards
- 2019 ADC Annual Awards
- 2019 The One Club
- 2018 Epica Awards
- 2018 LIA
- 2018 Eurobest
- 2018 Art Directors Club of Europe
- 2018 The New York Festivals Advertising Awards
- 2018 D&AD Awards
- 2018 CRESTA
- 2018 CLIO Health
- 2017 LIA
- 2017 PIAF
- 2017 Art Directors Club of Europe
- 2017 Epica Awards
- 2017 Eurobest
- 2017 CLIO Awards
- 2017 The New York Festivals Advertising Awards
- 2017 D&AD Awards
- 2017 Golden Award of Montreux
- 2016 Epica Awards
- 2016 Art Directors Club of Europe
- 2016 Kinsale Shark Advertising Festival
- 2016 LIA
- 2016 The New York Festivals Advertising Awards
- 2016 The One Show
- 2016 CRESTA
- 2016 Eurobest
- 2016 Golden Award of Montreux
- 2016 CLIO Awards
- 2016 Deutscher Werbefilmpreis
- 2015 Golden Award of Montreux
- 2015 CRESTA
- 2015 Eurobest
- 2015 CLIO Awards
- 2015 Art Directors Club of Europe
- 2015 Deutscher Werbefilmpreis
- 2015 LIA
- 2015 Cannes Lions International Festival of Creativity
- 2014 Golden Award of Montreux
- 2014 The New York Festivals Advertising Awards
- 2014 CRESTA
- 2014 The One Show
- 2014 Art Directors Club of Europe
- 2014 Cannes Lions International Festival of Creativity
- 2014 Epica Awards
- 2014 Eurobest
- 2014 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2014 LIA
- 2014 Effie Awards Europe
- 2013 The Mobius Advertising Awards
- 2013 Epica Awards
- 2013 The New York Festivals Advertising Awards
- 2013 Eurobest
- 2013 CRESTA
- 2013 Golden Award of Montreux
- 2013 Cristal Media & ADvertising Summit
- 2013 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2013 AME Awards (Advertising Marketing Effectiveness ) - New York Festivals
- 2013 Art Directors Club of Europe
- 2013 CLIO Awards
- 2012 CLIO Awards
- 2012 Art Directors Club of Europe
- 2012 Eurobest
- 2012 Cannes Lions International Festival of Creativity
- 2012 CRESTA
- 2012 Cíclope International Advertising Craft Festival
- 2012 Epica Awards
- 2012 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2012 Cristal Media & ADvertising Summit
- 2012 LIA
- 2012 The New York Festivals Advertising Awards
- 2012 Golden Award of Montreux
- 2012 The Mobius Advertising Awards
- 2012 Effie Awards Europe
- 2011 Effie Awards Europe
- 2011 Cristal Media & ADvertising Summit
- 2011 Epica Awards
- 2011 Eurobest
- 2010 Effie Awards Europe
- 2010 The New York Festivals Advertising Awards
- 2010 LIA
- 2009 Epica Awards
- 2008 LIA
- 2007 VDW Award
- 2007 Epica Awards
- 2006 The New York Festivals Advertising Awards
- 2005 CRESTA
- 2005 Golden Award of Montreux
- 2005 Cannes Lions International Festival of Creativity
- 2005 Eurobest
- 2004 ACT Responsible Tributes
- 2004 Golden Award of Montreux
- 2004 Eurobest
- 2003 CRESTA
- 2003 Art Directors Club Für Deutschland Wettbewerb / ADC-Wettbewerb
- 2003 Eurobest
- 2002 Die Klappe / Internationaler TV-Spot- und Werbefilm-Wettbewerb
- 2000 LIA
- 2000 Epica Awards
My Work
SEE ALL WORKGreen Hideaway
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Come to HORNBACH before your garden does
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Come to HORNBACH before your garden does (German)
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Unity Flags
- BRAND:
- Free Democrats
- AGENCY:
- HeimatTBWA\
A Garden can be Anywhere
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Biodiversity starts in your garden
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Morning
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Positions
Berlin, Germany
Square Meter
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Green Hideaway 3
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Green Hideaway 2
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Green Hideaway 1
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Green Hideaway
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Come to HORNBACH before your garden does
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Come to HORNBACH before your garden does (German)
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Unity Flags
- BRAND:
- Free Democrats
- AGENCY:
- HeimatTBWA\
A Garden can be Anywhere
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Biodiversity starts in your garden
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Morning
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
McFamilies
- BRAND:
- McDonald's
- AGENCY:
- HeimatTBWA\
Every Project Brings You Closer
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
- 2024 CLIO Awards
- 2024 British Arrows
- 2024 Spikes Asia
- 2023 Epica Awards
- 2023 CLIO Awards
- 2023 LIA
- 2023 Cíclope International Advertising Craft Festival
- 2022 LIA
- 2022 ADC Annual Awards
- 2021 ADC Annual Awards
- 2021 The New York Festivals Advertising Awards
- 2021 Art Directors Club of Europe
- 2020 ADC Annual Awards
- 2020 Art Directors Club of Europe
- 2020 The New York Festivals Advertising Awards
- 2020 D&AD Awards
- 2019 LIA
- 2019 Art Directors Club of Europe
- 2019 Epica Awards
- 2019 The LOVIE Awards
- 2019 The New York Festivals Advertising Awards
- 2019 D&AD Awards
- 2019 CLIO Awards
- 2019 Cannes Lions International Festival of Creativity
- 2019 Advertising Creative Circle Awards
- 2019 ADC Annual Awards
- 2019 The One Club
- 2018 Epica Awards
- 2018 LIA
- 2018 Eurobest
- 2018 Art Directors Club of Europe
- 2018 The New York Festivals Advertising Awards
- 2018 D&AD Awards
- 2018 CRESTA
- 2018 CLIO Health
- 2017 LIA
- 2017 PIAF
- 2017 Art Directors Club of Europe
- 2017 Epica Awards
- 2017 Eurobest
- 2017 CLIO Awards
- 2017 The New York Festivals Advertising Awards
- 2017 D&AD Awards
- 2017 Golden Award of Montreux
- 2016 Epica Awards
- 2016 Art Directors Club of Europe
- 2016 Kinsale Shark Advertising Festival
- 2016 LIA
- 2016 The New York Festivals Advertising Awards
- 2016 The One Show
- 2016 CRESTA
- 2016 Eurobest
- 2016 Golden Award of Montreux
- 2016 CLIO Awards
- 2016 Deutscher Werbefilmpreis
- 2015 Golden Award of Montreux
- 2015 CRESTA
- 2015 Eurobest
- 2015 CLIO Awards
- 2015 Art Directors Club of Europe
- 2015 Deutscher Werbefilmpreis
- 2015 LIA
- 2015 Cannes Lions International Festival of Creativity
- 2014 Golden Award of Montreux
- 2014 The New York Festivals Advertising Awards
- 2014 CRESTA
- 2014 The One Show
- 2014 Art Directors Club of Europe
- 2014 Cannes Lions International Festival of Creativity
- 2014 Epica Awards
- 2014 Eurobest
- 2014 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2014 LIA
- 2014 Effie Awards Europe
- 2013 The Mobius Advertising Awards
- 2013 Epica Awards
- 2013 The New York Festivals Advertising Awards
- 2013 Eurobest
- 2013 CRESTA
- 2013 Golden Award of Montreux
- 2013 Cristal Media & ADvertising Summit
- 2013 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2013 AME Awards (Advertising Marketing Effectiveness ) - New York Festivals
- 2013 Art Directors Club of Europe
- 2013 CLIO Awards
- 2012 CLIO Awards
- 2012 Art Directors Club of Europe
- 2012 Eurobest
- 2012 Cannes Lions International Festival of Creativity
- 2012 CRESTA
- 2012 Cíclope International Advertising Craft Festival
- 2012 Epica Awards
- 2012 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2012 Cristal Media & ADvertising Summit
- 2012 LIA
- 2012 The New York Festivals Advertising Awards
- 2012 Golden Award of Montreux
- 2012 The Mobius Advertising Awards
- 2012 Effie Awards Europe
- 2011 Effie Awards Europe
- 2011 Cristal Media & ADvertising Summit
- 2011 Epica Awards
- 2011 Eurobest
- 2010 Effie Awards Europe
- 2010 The New York Festivals Advertising Awards
- 2010 LIA
- 2009 Epica Awards
- 2008 LIA
- 2007 VDW Award
- 2007 Epica Awards
- 2006 The New York Festivals Advertising Awards
- 2005 CRESTA
- 2005 Golden Award of Montreux
- 2005 Cannes Lions International Festival of Creativity
- 2005 Eurobest
- 2004 ACT Responsible Tributes
- 2004 Golden Award of Montreux
- 2004 Eurobest
- 2003 CRESTA
- 2003 Art Directors Club Für Deutschland Wettbewerb / ADC-Wettbewerb
- 2003 Eurobest
- 2002 Die Klappe / Internationaler TV-Spot- und Werbefilm-Wettbewerb
- 2000 LIA
- 2000 Epica Awards
Flavours to Fragrances 2
- BRAND:
- GE Hoods
- AGENCY:
- Wunderman Dubai
Vepsäläinen The decades of design
- BRAND:
- Vepsäläinen
- AGENCY:
- Hasan & Partners
Vepsäläinen The decades of design
- BRAND:
- Vepsäläinen
- AGENCY:
- Hasan & Partners