Title | ParkIpsum's Generator |
Agency | Wunderman Thompson |
Campaign | Parkipsum's Generator |
Advertiser | Parkinson's NSW |
Brand | Parkinson's NSW |
Date of First Broadcast/Publication | 2020 / 5 |
Business Sector | Charities, Foundations, Volunteers |
Story | Designers, creatives and web architects; they are just some of the people who see ‘Lorem Ipsum’ daily. Yet many don’t realise it derives from the Latin ‘dolorem ipsum’, roughly translated to ‘pain itself’ . Two words that people living with Parkinsons know all too well. In recognition of Parkinson’s Awareness Month, Wunderman Thompson Australia and Parkinson’s NSW have created Parkipsum’s – a Lorem Ipsum generator. Launched on World Parkinson’s Day, the tool changes the usual Lorem Ipsum dummy text to a variation that sheds light on the little-known symptoms of Parkinson’s, while also raising the importance of being aware of changes within yourself and others to increase early detection. |
Media Type | Web Site |
More Information | https://parkipsums.com/ |
Creative Team | Kat Thomas |
Partner | Ana Lynch |
National Chief Creative Officer | Simon Langley |
Engagement Manager | Rebekah O’Grady |
Creative Team | Nick Doring |
Digital Design Director | Dena Taiebat |
UI Creative | Marvin Cheung |
Senior Front End Developer | Joe Campbell |
Chief Executive Officer (Parkinson's NSW) | Jo-Anne Reeves |
Marketing and Digital Manager (Parkinson's NSW) | Mirelle Brockett |