Title | ParkIpsum's Generator |
Agency |
Wunderman Thompson
|
Campaign |
Parkipsum's Generator
|
Advertiser |
Parkinson's NSW
|
Brand |
Parkinson's NSW
|
Date of First Broadcast/Publication |
2020 / 5
|
Business Sector | Charities, Foundations, Volunteers
|
Story | Designers, creatives and web architects; they are just some of the people who see ‘Lorem Ipsum’ daily. Yet many don’t realise it derives from the Latin ‘dolorem ipsum’, roughly translated to ‘pain itself’ . Two words that people living with Parkinsons know all too well. In recognition of Parkinson’s Awareness Month, Wunderman Thompson Australia and Parkinson’s NSW have created Parkipsum’s – a Lorem Ipsum generator. Launched on World Parkinson’s Day, the tool changes the usual Lorem Ipsum dummy text to a variation that sheds light on the little-known symptoms of Parkinson’s, while also raising the importance of being aware of changes within yourself and others to increase early detection. |
Media Type |
Web Site
|
More Information | https://parkipsums.com/ |
National Chief Creative Officer |
Simon Langley
|
Creative Team |
Nick Doring
|
Creative Team |
Kat Thomas
|
Digital Design Director |
Dena Taiebat
|
UI Creative |
Marvin Cheung
|
Senior Front End Developer |
Joe Campbell
|
Partner |
Ana Lynch
|
Engagement Manager |
Rebekah O’Grady
|
Chief Executive Officer (Parkinson's NSW) |
Jo-Anne Reeves
|
Marketing and Digital Manager (Parkinson's NSW) |
Mirelle Brockett
|