Dublin Simon Community - "UnfAIr City"

BBDO Dublin

BBDO Dublin Dublin, Ireland

932

Title	UnfAIr City
Agency	BBDO Dublin
Campaign	UnfAIr City
Advertiser	The Dublin Simon Community
Brand	Dublin Simon Community
Date of First Broadcast/Publication	2023 / 3
Business Sector	Charities, Foundations, Volunteers
Story	UNFAIR CITY tells the story of Justin Cannon. Formerly homeless, Justin now advocates and volunteers for Dublin Simon. Justin was interviewed and his story animated using AI image generators. In this sense, the AI imagery was created by Justin’s own words. The end result is a beautiful and moving film that feels true to Justin’s experience. It also shows how, almost counterintuitively, the use of AI can help make the telling of the story feel human and authentic by protecting the person’s dignity and privacy.
Problem	Dublin Simon Community launches a brand film by using cutting edge artificial intelligence (AI) technology. The film entitled UNFAIR CITY is one of the most advanced uses of the technology to date and will be used to highlight the growing inequality of homelessness as it hopes to raise much needed funds for some of the most vulnerable people in our society.
Media Type	Television
Length	207 seconds
Executive Creative Director	Shane O’Brien
Creative Director	Robert Boyle
Production Company	Lobo
Director	Diogo Kalil
Executive Producer	Marie Dubois
Executive Producer	Loic François
Executive Producer	Micheal Stanish