Danone - "Toddlebox"

Chemistry Dublin, Ireland

3884

Title	Toddlebox
Agency	Chemistry
Campaign	Toddlebox
Advertiser	Danone
Brand	Danone
Date of First Broadcast/Publication	2017 / 5
Business Sector	Food
Story	Toddlers transform into gangsta rappers in Toddlebox.ie’s new #YOTO (You Only Toddle Once) campaign, as they welcome viewers to the hood… Toddlerhood! On a mission to teach parents the little-known facts about what to feed very young children, Danone teamed up with creative agency, Chemistry, and hybrid production company, Piranha Bar, to create an attitude-packed film fronted by a very special lead rapper - a one year old ‘slim-baby’. In order to deliver the message in a way that represents the unique attitude of toddlers, Chemistry devised #YOTO, a rap by toddlers all about their unique developmental and nutritional needs. Aiming to establish Toddlerhood as an important developmental stage, the campaign will drive viewers to the new online resource and help parents make the most of this important stage of life.
Media Type	Television
Length	60 seconds
Creative Director	Emmet Wright
Deputy Creative Director	Robert Boyle
Art Director	Edel Quinn
Copywriter	Laura Fitzgerald
Copywriter	Kathryn Murphy
Agency Producer	Fiona McGarry
Client Services Director	Dee Gunning
Production Company	Piranha Bar