My Latest Work
SEE ALL WORKSour
Sour
46% of Belgians suffer from loneliness
Sky Sports F1 start of season
About me
Lieven Van Baelen's first step into advertising was as a telecine operator and he quickly became one of Belgium’s leading colour graders. The next step was working as a director of photography for a series of commercials and music videos. Occasionally he still works as a DOP on his own projects.
He started out with the production of his short feature film ‘The Thread’ in 1999 and went on to win several international awards for the direction of his early commercial for Dexia ‘Club Brugge’, including a Eurobest Award and a Gold CCB (Belgian Art Director’s Club). He kept on evolving in his work and has directed for major international brands such as Heineken, Grolsch, Canon, Coca-Cola, Nissan, Renault & Ikea.
Sector Experience
- Alcoholic
- Insurance
- TV/Radio Programs & Stations
- Coffee, Tea, Chocolate Drinks, Breakfast Drinks
- Beers, Ciders, Lagers
- Business Services
- Human Rights
- Restaurants & Fast Food
- Cars
- Biscuits, Bread, Crispbread
- Preservation of Monuments, Parks & Wildlife
- Banking & Financial Services, Investments, Stock Brokers
- Records, CDs, DVDs & Videos
- Razors, Blades
- Motorcycles
- Automotive
- Banking, Finance, Law & Insurance
- Others
- Telecommunications Services
- Spirits, Fortified Wines
- Soft Drinks, Tonics
- Institutional/Public Interest/Non-Profit Org.
- Drugstores, Specialty Stores
- Postal, Courier & Shipping Services
- Luggage & Traveling bags
- Compact & Small Cars
- Jam, Honey, Peanut Butter, Sugar
- Tires, Accessories, Oil, Petrol, Gasoline
- Charities, Foundations, Volunteers
- Leisure & Sport Equipment
- Government & Other Authorities
- Four Wheel Drive, SUV(Sports Utility Vehicle)
- Disease Awareness, Support Groups & Associations
Awards
- 2022 Creative Club of Belgium / CCB
- 2021 ACT Responsible Tributes
- 2018 Epica Awards
- 2016 Eurobest
- 2015 Golden Award of Montreux
- 2013 Cannes Lions International Festival of Creativity
- 2013 CRESTA
- 2013 CLIO Awards
- 2008 International Car Advertising Film Festival / SATCAR, Festival International du Film Publicitaire Automobile
- 2007 ANDY Awards
My Work
SEE ALL WORKBeans
- BRAND:
- Jacobs
- AGENCY:
- Saatchi & Saatchi Brussels
We Are Belgium
- BRAND:
- Jupiler
- AGENCY:
- The Communication Company Group BV
ONDERNEMERSCHAP - DC
- BRAND:
- Flanders DC
- AGENCY:
- Boondoggle
VG
- BRAND:
- VG
- AGENCY:
- Saatchi & Saatchi
Dokters Van de Wereld
- BRAND:
- Médecins du Monde
- AGENCY:
- Ogilvy Social.Lab Netherlands
The Bicky Beef Miracle
- BRAND:
- Bicky Burger
- AGENCY:
- mortierbrigade
Intelligent Life
- BRAND:
- Skoda Superb
- AGENCY:
- Fallon
Eden Hazard vs 10,000 cups
- BRAND:
- Lotus Bakeries
- AGENCY:
- TBWA\Brussels
Clean Air
- BRAND:
- Antwerpen
- AGENCY:
- Duval Guillaume
Positions
Hello
- BRAND:
- Heineken
- AGENCY:
- TBWA\NEBOKO
Optimist
- BRAND:
- Delta Lloyd
- AGENCY:
- TBWA\NEBOKO
Practice Makes Perfect
- BRAND:
- Grolsch
- AGENCY:
- DDB Amsterdam
4 Corners
- BRAND:
- 46664/Coca-Cola
- AGENCY:
- Selmore
Dancing Robot
- BRAND:
- Chevrolet
- AGENCY:
- Amsterdam Worldwide Group
Lieven Van Baelen's first step into advertising was as a telecine operator and he quickly became one of Belgium’s leading colour graders. The next step was working as a director of photography for a series of commercials and music videos. Occasionally he still works as a DOP on his own projects.
He started out with the production of his short feature film ‘The Thread’ in 1999 and went on to win several international awards for the direction of his early commercial for Dexia ‘Club Brugge’, including a Eurobest Award and a Gold CCB (Belgian Art Director’s Club). He kept on evolving in his work and has directed for major international brands such as Heineken, Grolsch, Canon, Coca-Cola, Nissan, Renault & Ikea.
He started out with the production of his short feature film ‘The Thread’ in 1999 and went on to win several international awards for the direction of his early commercial for Dexia ‘Club Brugge’, including a Eurobest Award and a Gold CCB (Belgian Art Director’s Club). He kept on evolving in his work and has directed for major international brands such as Heineken, Grolsch, Canon, Coca-Cola, Nissan, Renault & Ikea.
Sour
- BRAND:
- Growfunding.be
- AGENCY:
- TBWA\Brussels
Sour
- BRAND:
- Growfunding.be
- AGENCY:
- TBWA\Brussels
Beans
- BRAND:
- Jacobs
- AGENCY:
- Saatchi & Saatchi Brussels
We Are Belgium
- BRAND:
- Jupiler
- AGENCY:
- The Communication Company Group BV
ONDERNEMERSCHAP - DC
- BRAND:
- Flanders DC
- AGENCY:
- Boondoggle
Dokters Van de Wereld
- BRAND:
- Médecins du Monde
- AGENCY:
- Ogilvy Social.Lab Netherlands
The Bicky Beef Miracle
- BRAND:
- Bicky Burger
- AGENCY:
- mortierbrigade
Eden Hazard vs 10,000 cups
- BRAND:
- Lotus Bakeries
- AGENCY:
- TBWA\Brussels
Clean Air
- BRAND:
- Antwerpen
- AGENCY:
- Duval Guillaume
NotForMe.be
- BRAND:
- BNP Paribas Fortis
- AGENCY:
- Publicis Brussels
Swordplay
- BRAND:
- Wilkinson Sword
- AGENCY:
- J. Walter Thompson New York
Black Dog Day
- BRAND:
- ARNO
Sasha Grey
- BRAND:
- Equal Pay Day
- AGENCY:
- mortierbrigade
Extreme Housekeeping
- BRAND:
- Equal Pay Day
- AGENCY:
- mortierbrigade
The Most Fertile Woman in the World
- BRAND:
- Canal Digital Norge
- AGENCY:
- TRY/Apt
360° Renault Scenic XMOD
- BRAND:
- Renalt
- AGENCY:
- Publicis Conseil
Chase the Pin-video
- BRAND:
- Nissan juke
- AGENCY:
- TBWA\G1
Speak For Them
- BRAND:
- Innocence en Danger
- AGENCY:
- Saatchi & Saatchi Duke
Robots
- BRAND:
- O2
- AGENCY:
- VCCP Berlin
Act Against Ugliness
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Respect
- BRAND:
- BMW
- AGENCY:
- Forsman & Bodenfors Toronto
The Dark Knight Rises
- BRAND:
- Mountain Dew
- AGENCY:
- BBDO New York