Title | Truck Queens |
Agency | Ogilvy Italy |
Campaign | Truck Queens |
Advertiser | Iveco |
Brand | Iveco |
Date of First Broadcast/Publication | 2021 / 10 |
Business Sector | Trucks, Pick-Up Trucks |
Philosophy | Three women, one big dream: to make a career in the Trucks Business. For International Women's Day Iveco wanted to tell the story of Judith Ehrmann, a truck racing team mechanic, Lorella Della Torre, who has carved out a career as Truck Sales Manager, and Oti Cabadas, a truck driver. Km after km, they have fought against prejudices and obstacles to lead the change of the truck world towards a reality without preconceptions and gender distinctions and pave the way for new generations of women who will find their passion in trucks. |
Media Type | Branded Content |
Length | |
Chief Creative Officer | Giuseppe Mastromatteo |
Creative Director | Cristiano Nardò |
Senior Art Director | Joao Caneschi |
Senior Copywriter | Lavinia Aurelio |
Junior Art Director | Federica Sala |
Junior Copywriter | Giulia Pronino |
Social Media Director | Danielantonio Di Palma |
Social Media Manager | Rodolfo Lombardi |
Digital Media Planner | Thomas Rauscher |
Client Services Director | Claudio Grandi |
Production Company | Freeda Media |