TitleSelf Sufficient Food Cart
Agency
Campaign Self Sufficient Food Cart
Advertiser Nexans
Brand Nexans
Date of First Broadcast/Publication 2023 / 5
Business Sector Charities, Foundations, Volunteers
Story Energy companies lose US$400,000 per day due to energy theft, among others, from informal businesses. Many of those who operate these businesses are dedicated to fried food, a gastronomic tradition of decades in the country. The big problem is that informality forces these entrepreneurs to connect to illegal and unsafe energy sources, mainly because they need help to afford to pay for a legal energy source.Centelsa by Nexans, a company dedicated to electrification, provided a solution. Then, with the oil that used to be wasted, we built the Self-Sufficient Food Cart, that allowed them:1. To have enough light to work until the early morning hours.2. To have a connection for mobile and electronic devices.3. To have a source of energy to cook their fried food.4. To have a cart with enough mobility to increase their sales.
Media Type Television & Cinema
Length
VP Creative
VP Strategy
Chief Executive Officer (CEO)
Executive Creative Director
Executive Creative Director
Account Planner
Account Executive
Motion
Motion

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