| Title | The Fresh System |
| Agency | Ogilvy Colombia |
| Campaign | Fresh System |
| Advertiser | Grupo Exito |
| Brand | Carulla |
| Date of First Broadcast/Publication | 2022 / 4 |
| Business Sector | Department Stores, Supermarkets |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Chief Executive Officer (CEO) | Mauricio Barriga |
| Executive Creative Director | Julio Herazo |
| Executive Creative Director | Daniel Avila |
| Creative Director | Javier Soler |
| Creative Director | Inés de Ninnis |
| Creative Director | Julián Barrera |
| Copywriter | Camilo Torres |
| Copywriter | Laura Franco |
| Art Director | Juan Alba |
| Art Director | Santiago Felipe Barreto Alvarado |
| Motion Graphics | Giovanni García |
| Motion Graphics | Dilson Tilaguy |
| Account Director | Marcela Giraldo |
| Account Director | Giovanni Rosiasco |
| Account Executive | Felipe Madero |
| Agency Producer | Gala Vence |
| Agency Producer | Sebastián Pita |
| Advertising Manager | Camilo Reina |
| Advertising Manager | Nicole Kabiershke |
| Advertising Manager | Sthepanie Rasmussen |
| Advertising Manager | María Camila Cardozo |
| Production Company | Akira Films |
| Post Production | Hogarth |