| Title | Traumas |
| Agency | BBDO Mexico |
| Campaign | The Two Faces |
| Advertiser | BBDO Mexico |
| Brand | BBDO Mexico |
| Date of First Broadcast/Publication | 2024 / 1 |
| Business Sector | Advertising Agencies |
| Story | Some disorders aren't visible, but they eventually take their toll. So, for the launch of a novel that addresses these disorders, we depict it beyond its pages. Thanks to artificial intelligence, we crafted portraits of the book's main characters. Then, together with the artist juanamatú, we created 3 hyper-realistic embroideries. Why? The embroidered painting is a technique that perfectly represents a mental disorder because, while the front face of the artwork looks flawless, its back face is chaotic. |
| Media Type | Outdoor/Out of Home |
| Creative Director | Carolina Avendaño |
| Creative Director | Andrés Rivera |
| Copywriter | Mariana Moreno |
| Chief Executive Officer (CEO) | Camilo Plazas |
| Executive Creative Director | Benjamin Pedrero |
| Digital Director | Juanita Holguin |
| Production Company | La Salvacion Studio |
| Artist | Juanamatu |
More Work
SEE ALLDepression
- BRAND:
- BBDO Mexico
- AGENCY:
- BBDO Mexico
Loneliness
- BRAND:
- BBDO Mexico
- AGENCY:
- BBDO Mexico
Together, we make Christmas more special
- BRAND:
- San Rafael
- AGENCY:
- BBDO Mexico