| Title | Together, we make Christmas more special |
| Agency | BBDO Mexico |
| Campaign | Together, we make Christmas more special |
| Advertiser | San Rafael |
| Brand | San Rafael |
| Date of First Broadcast/Publication | 2023 / 11 |
| Business Sector | Food |
| Tagline | Sabor a la Navidad |
| Philosophy | For years, San Rafael® has been the brand that invites families to come together to celebrate the great taste of life, especially at Christmas. However, times are changing and it seems that families are becoming more dispersed, making those large tables that we all remember with love a thing of the past. So for this Christmas, we built an inclusive story that demonstrates the power of this holiday when we celebrate it with family. |
| Media Type | Television |
| Length | |
| Chief Executive Officer (CEO) | Camilo Plazas |
| Executive Creative Director | Benjamin Pedrero |
| Chief Operating Officer (COO) | Gustavo Correa |
| Creative Director | Carolina Avendaño |
| Creative Director | Daniel Díaz Arroyo |
| Creative Director | Andrés Rivera |
| Copywriter | Mariana Moreno |
| Group Business Director | René Teytud |
| Account Executive | Saray Velasco |
| Account Executive | Samantha Trueba |
| Community Manager | Jose Barrera |
| Head of Production | Maximiliano Ibarra |
| Production Company | Oriental Films Mexico |
| Director | Marindia |
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