My Latest Work
SEE ALL WORKVestiaire
McDo Music Tour
McCafé
Frites
About me
This profile was created because Xavier Royaux has been referenced on AdForum.
It's my profile and I want to edit it.Sector Experience
Awards
- 2023 Grand Prix Stratégies de la Publicité
- 2023 EFFIE France
- 2023 The Gerety Awards Creative Prize
- 2023 Grand Prix Stratégies du Brand Content
- 2023 Prix Club des Directeurs Artistiques (Club des DA)
- 2022 Prix Club des Directeurs Artistiques (Club des DA)
- 2022 D&AD Awards
- 2021 EFFIE France
- 2021 Prix Club des Directeurs Artistiques (Club des DA)
- 2020 Prix Club des Directeurs Artistiques (Club des DA)
- 2020 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2020 The One Show
- 2020 D&AD Awards
- 2019 The One Show
- 2019 Cannes Lions International Festival of Creativity
- 2019 D&AD Awards
- 2019 Grand Prix Stratégies de la Publicité
- 2019 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2019 Epica Awards
- 2019 Prix Club des Directeurs Artistiques (Club des DA)
- 2018 Prix Club des Directeurs Artistiques (Club des DA)
- 2016 Cannes Lions International Festival of Creativity
- 2016 Epica Awards
- 2016 Prix Club des Directeurs Artistiques (Club des DA)
- 2016 Cristal Media & ADvertising Summit
- 2016 CLIO Awards
- 2015 Epica Awards
- 2015 ANDY Awards
- 2015 Grand Prix Stratégies de la Publicité
- 2014 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2014 Epica Awards
- 2014 EFFIE France
- 2013 Cristal Media & ADvertising Summit
- 2013 Epica Awards
- 2012 Prix Club des Directeurs Artistiques (Club des DA)
- 2010 D&AD Awards
- 2010 Grand Prix de la Publicité Presse Magazine
- 2010 The New York Festivals Advertising Awards
- 2010 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2010 Grand Prix Stratégies de la Publicité
- 2010 ADC Annual Awards
- 2010 Cannes Lions International Festival of Creativity
- 2010 IAA Responsibility Award
- 2010 CRESTA
- 2010 Cristal Media & ADvertising Summit
- 2010 Phénix U.D.A de la Communication / Phénix UDA de la Communication
- 2009 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2009 The Golden Drum Awards
- 2009 Grand Prix des Médias
- 2009 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2009 Cristal Media & ADvertising Summit
- 2009 Prix Club des Directeurs Artistiques (Club des DA)
- 2008 Cristal Media & ADvertising Summit
- 2008 CLIO Awards
- 2006 Cristal Media & ADvertising Summit
- 2005 Eurobest
- 2005 Grand Prix Stratégies de la Publicité
- 2005 Ad-Awards
- 2004 Eurobest
My Work
SEE ALL WORKBig Mac
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Joyeuses Fêtes
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Chaussettes Roses
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Chaussettes Vertes
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Chaussettes Bleues
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Chaussettes Jaunes
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Reveal Socks
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
McDonald's McCrispy
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Lil' Parc
- BRAND:
- McDonald's
- AGENCY:
- DDB Paris
Positions
Senior Vice President CMO
McDonald's France
November 2015 - Present (8 years 6 months)
Want to be a Girl
- BRAND:
- June
- AGENCY:
- BETC Paris
Asterix
- BRAND:
- McDonald's
- AGENCY:
- BETC Paris
Scream
- BRAND:
- McDonald's
- AGENCY:
- BETC Paris
Cinderella
- BRAND:
- McDonald's
- AGENCY:
- BETC Paris
The Model and The Surfer (English)
- BRAND:
- McDonald's
- AGENCY:
- BETC Paris
Pass / Fail
- BRAND:
- McDonald's
- AGENCY:
- BETC Paris
Exam Results: Fail (French)
- BRAND:
- McDonald's
- AGENCY:
- BETC Paris
Exam Results: Pass (French)
- BRAND:
- McDonald's
- AGENCY:
- BETC Paris
Giant Hand A
- BRAND:
- McDonald's
- AGENCY:
- BETC Paris
Fashion Week
- BRAND:
- McDonald's
- AGENCY:
- BETC Paris
Le Mans
- BRAND:
- McDonald's
- AGENCY:
- BETC Paris
Giant Hand B
- BRAND:
- McDonald's
- AGENCY:
- BETC Paris
Want to be a Girl (French)
- BRAND:
- June
- AGENCY:
- BETC Paris
Darth Vader B
- BRAND:
- McDonald's
- AGENCY:
- BETC Paris
Exam Results: Fail
- BRAND:
- McDonald's
- AGENCY:
- BETC Paris
Exam Results: Pass
- BRAND:
- McDonald's
- AGENCY:
- BETC Paris
- 2010 D&AD Awards
- 2010 Grand Prix de la Publicité Presse Magazine
- 2010 The New York Festivals Advertising Awards
- 2010 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2010 Grand Prix Stratégies de la Publicité
- 2010 ADC Annual Awards
- 2010 Cannes Lions International Festival of Creativity
- 2010 IAA Responsibility Award
- 2010 CRESTA
- 2010 Cristal Media & ADvertising Summit
- 2010 Phénix U.D.A de la Communication / Phénix UDA de la Communication
- 2009 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2009 The Golden Drum Awards
- 2009 Grand Prix des Médias
- 2009 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2009 Cristal Media & ADvertising Summit
- 2009 Prix Club des Directeurs Artistiques (Club des DA)
- 2008 Cristal Media & ADvertising Summit
- 2008 CLIO Awards
Deputy Director-General
Saatchi & Saatchi Duke
2003 - 2007 (4 years)
Development Director
Saatchi & Saatchi Duke
Saint Denis, France
April 2003 - December 2003 (8 months)
Caesar & Brutus: Teaser 5
- BRAND:
- Valtero
- AGENCY:
- Saatchi & Saatchi Duke
Caesar & Brutus: Teaser 4
- BRAND:
- Valtero
- AGENCY:
- Saatchi & Saatchi Duke
Caesar & Brutus: Teaser 3
- BRAND:
- Valtero
- AGENCY:
- Saatchi & Saatchi Duke
Caesar & Brutus: Teaser 2
- BRAND:
- Valtero
- AGENCY:
- Saatchi & Saatchi Duke
Caesar & Brutus: Teaser 1
- BRAND:
- Valtero
- AGENCY:
- Saatchi & Saatchi Duke
Caesar & Brutus
- BRAND:
- Valtero
- AGENCY:
- Saatchi & Saatchi Duke
When the city becomes alive (Flemish)
- BRAND:
- Suez
- AGENCY:
- Saatchi & Saatchi Duke
When the city becomes alive (German)
- BRAND:
- Suez
- AGENCY:
- Saatchi & Saatchi Duke
When the city becomes alive (Dutch)
- BRAND:
- Suez
- AGENCY:
- Saatchi & Saatchi Duke
When the city becomes alive
- BRAND:
- Suez
- AGENCY:
- Saatchi & Saatchi Duke
When the city becomes alive (Belgian)
- BRAND:
- Suez
- AGENCY:
- Saatchi & Saatchi Duke
When the city becomes alive (French)
- BRAND:
- Suez
- AGENCY:
- Saatchi & Saatchi Duke
When the city becomes alive (30 sec)
- BRAND:
- Suez
- AGENCY:
- Saatchi & Saatchi Duke
When the city becomes alive (45 sec)
- BRAND:
- Suez
- AGENCY:
- Saatchi & Saatchi Duke
Hand - Girl
- BRAND:
- Innocence En Danger
- AGENCY:
- Saatchi & Saatchi Duke
Reconciliation
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
MCDONALD'S Chicken Forever Spicy
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
The Rope
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Rawing
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Karate
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS