Title | Pattern |
Campaign | Pattern |
Advertiser | My Sister's Place New York |
Brand | My Sister's Place New York |
Date of First Broadcast/Publication | 2014 / 5 |
Business Sector | Anti-Domestic Violence, Sexual Abuse |
Tagline | Domestic Violence. It's a pattern. |
Story | This PSA for My Sister's Place New York shows the various faces, races, and ages of domestic abuse. It affects everyone. There is a place that can help. My Sister's Place. |
Philosophy | A series of diverse people inspire the audience with their confidence, prescense, and fortitude to stand up and rid the world of domestic violence. |
Problem | Promote organization awareness as well as expand past the "typical" depiction of domestic abuse and their victims. |
Result | Multiple races, genders, and ages come together to promote awareness and My Sister's Place organization, dedicated to ending violence and promoting a new understanding. |
Media Type | Branded Content |
Length | |
More Information | mspny.org |
Production Company | Aaron Kodz |
Producer | Frida Regaza |
Executive Producer | Sam Baumel |
Director of Photography (DOP) | Alex Gallitano |