I believe the state of the industry is much better than what it was during the financial crisis. read more
Clients will look for ways to use the crisis to connect with consumers once again. read more
Partner with platforms, tech companies, media partners, or any other obvious or not obvious player that can help you amplify your scope and results. read more
Take up the opportunities, behave as you normally would but do more rehearsing so that the technology does not trip you up! read more
Think holistically about the client’s business, not just ads, for your slice of the pie. read more
Being clear about your brand purpose and position is paramount; both in communications and in brand behavior. read more