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1
Artotel - Rockstar Status
Artotel implements an 'anything goes' policy for guests that stay at least 120 nights; and they mean anything.
| Title | Rockstar Status |
| Agency | Ogilvy Singapore |
| Campaign | Rockstar Status |
| Advertiser | Artotel Group |
| Brand | Artotel |
| Date of First Broadcast/Publication | 2024 / 2 |
| Business Sector | Hotels, Resorts |
| Story | Every hotel chain, minor and major, has a loyalty program with multiple tiers of membership. And every single one offers the same kind of rewards such as complimentary breakfasts, free room upgrades, late check-in and check-out privileges, priority bookings – the list goes on. Artotel Group, a major hotel chain in Southeast Asia, decided not to just add to the list. Instead, they added a whole new tier to their Wanderlust program. Introducing the Rockstar Status. The first-of-its-kind loyalty program where they reward their most loyal guests with a night where anything goes. And they mean anything. However, there is one condition to achieving Rockstar Status. Members will have to prove their loyalty – by staying at the hotel for one hundred and twenty nights. Yes, it sounds like a big ask. But one has to aim for the skies to reach the stars. Plus, guests will still enjoy the very best amenities, customer service, accommodation, and benefits, every step of the way on the road to achieving Rockstar Status. |
| Media Type | Television |
| Length |
2
Singapore Airlines - A Lens on World Class Moments
Julia Nimke creates her photography exhibition on the fly; in promotion of Singapore Airlines, TBWA\Singapore documents the shooting and editing of her work on a flight to an exhibition that has yet to be created.
| Title | A Lens on World Class Moments |
| Agency | TBWA\Singapore |
| Campaign | A Lens on World Class: Moments captured at 30,000 ft |
| Advertiser | Singapore Airlines |
| Brand | Singapore Airlines |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Length | |
| Actor / Celebrity | J...a N...e Subscribers Only |
| Photographer | J...a N...e Subscribers Only |
| Production Company | Si......TV Subscribers Only |
| Production Company | Sm.....op Subscribers Only |
| Associate Creative Director | Ge....ne C..n Subscribers Only |
| Strategist | ..n W..g Subscribers Only |
| Deputy Executive Creative Director | Lo....ng P..g Subscribers Only |
| Copywriter | L...en ..m Subscribers Only |
| Content Creator | ..n ..m Subscribers Only |
| Copywriter | J..g .i ..w Subscribers Only |
| Strategy Director | A....it A....al Subscribers Only |
| Group Brand Director | E...i S...i Subscribers Only |
| Brand Director | J....ne C..g Subscribers Only |
| Project Manager | X...n .g Subscribers Only |
| Brand Executive | ..i ..n ..o Subscribers Only |
| Brand Executive | T...na ..h Subscribers Only |
| Executive Producer | Sa.....ti S...ie Subscribers Only |
| Producer | D...a Sh....na . Subscribers Only |
| Producer | ..m ..o Subscribers Only |
| Director | J...y ..e Subscribers Only |
| Director of Photography (DOP) | J..n .i .n Subscribers Only |
| Executive Producer | ..e Z...un Subscribers Only |
| Line Producer | T...ia Y..w Subscribers Only |
3
Hilton - For the Fans
Havas New York helps promote Hilton Hotels with the tagline, 'Hilton helps you stay in the music'.
| Title | For the Fans |
| Agency | Havas New York |
| Campaign | It Matters Where You Stay |
| Advertiser | Hilton |
| Brand | Hilton |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Media Agency | D...su ..A I... Subscribers Only |
| Production Company | L..e S..g Subscribers Only |
| Production Company | B...er Pr......ons Subscribers Only |
| Editing Company | C...o S...et Subscribers Only |
| Editing Company | B....ng ..l Subscribers Only |
| PR Agency | C...e .R Subscribers Only |
| Artist | L...ey Subscribers Only |
4
Air India - Safety Mudras
McCann Mumbai uses Mudras, a traditional Indian domain of movement, in conjunction with Air India's safety messaging in their latest installment.
| Title | Safety Mudras |
| Agency | McCann Mumbai |
| Campaign | Safety Mudras |
| Advertiser | Air India |
| Brand | Air India |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Branded Content |
| Length | |
| Creative | P....on J...i Subscribers Only |
| Director of Photography (DOP) | M..c Ko....kx Subscribers Only |
| Director | Bh.....ala Subscribers Only |
| Choreography | B...da M...er Subscribers Only |
| Music Composer | S....ar Ma.....an Subscribers Only |
5
Tourism Tasmania - TasmanAI
Tourism Tasmania utilizes AI in a comical campaign out of BMF to draw in tourists.
| Title | TasmanAI |
| Agency | BMF |
| Campaign | TasmanAI |
| Advertiser | Tourism Tasmania |
| Brand | Tourism Tasmania |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Soundtrack | Subscribers Only |
| Chief Creative Officer | A..x D...in Subscribers Only |
| Executive Creative Director | D...d F...er Subscribers Only |
| Creative Director | C...y Sc.....ert Subscribers Only |
| Creative Director | R..s S...l Subscribers Only |
| Design Director | F...a M...od Subscribers Only |
| Planning Director | Th.....ne B...ap Subscribers Only |
| Client Services Director | E...rd H...es Subscribers Only |
| Art Director | I...en W....ll R...ey Subscribers Only |
| Copywriter | D...an H....ck Subscribers Only |
| Account Director | R....ah O....rady Subscribers Only |
| Head of TV | J...y Le.....her Subscribers Only |
| Agency Producer | J..s V...a Subscribers Only |
| Art Buyer | B...r S...eh Subscribers Only |
| Digital Agency | O....rd Subscribers Only |
| Account Director | Br....te D...es Subscribers Only |
| Production Company | G..d ..l Subscribers Only |
| Director | T...or Fe....on Subscribers Only |
| Sound Production | R...le Subscribers Only |
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