TOP5
TOP
5
The best in public interest and CSR communications globally
Curated by AdForum in association with ACT Responsible www.act-responsible.org
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : Feb 8, 2024

1

SYNC25 - SYNC25

A campaign to promote the worlds first accountability summit for disability inclusion, SYNC25. Entering the business community is a real struggle for people with disabilities. That's why this campaign shows in an artistict way that a team can include disability and continue to do a perfectly synchronised and efficient work.

TitleSYNC25
Agency
Campaign SYNC25
Advertiser The Valuable 500
Brand SYNC25

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Social Media
Length
SoundtrackSubscribers Only
Production Company
Editing Company
Advertising Manager Ca....ne C...y Subscribers Only
Advertising Manager K..y Ta.....ska Subscribers Only
Advertising Manager R...el D...nd Subscribers Only
Executive Creative Director ..t N...on Subscribers Only
Executive Creative Director M..e Su.....and Subscribers Only
Creative Director D...en Be.....rd Subscribers Only
Creative Director R....rd G...on Subscribers Only
Agency Producer N...i Cr.....rn Subscribers Only
Assistant Producer H...y Wor......ton Subscribers Only
Business Director A..m P...l Subscribers Only
Account Director M..i S..h Subscribers Only
Planning Director R...in Mu....ey Subscribers Only
Senior Planner Ca.....ne Wi.....hby Subscribers Only
Project Manager ..y W....an Subscribers Only
Designer S...t S...ey Subscribers Only
Director ..n Di....ce Subscribers Only
Producer A..m O....bi Subscribers Only
Managing Director/ Executive Producer R...rt Reyn........lean Subscribers Only
Head of Production E...y At....on Subscribers Only
Assistant Director J...s M...ay Subscribers Only
Director of Photography (DOP) H...y W....er Subscribers Only
Production Designer J...s E...y Subscribers Only
Wardrobe / Stylist ..z F....is Subscribers Only
Hair and Makeup P...be Ll.....yn Subscribers Only
Choreography S...le ..m Subscribers Only
Synchronised Swimming Coach A...e C....en Subscribers Only
Editor S...e S..w Subscribers Only
Editorial Producer P...y K..p Subscribers Only
Editorial Producer C....ie D...on Subscribers Only
Post Production Se....ed W...s Subscribers Only
Executive Post Producer A..x Fi.....ald Subscribers Only
Post-production Producer L...y G...hi Subscribers Only
Post Creative Director Fr....is R...in Subscribers Only
2D Lead T...jo D...an Subscribers Only
2D Artist M...sh Cha.......aran Subscribers Only
2D Artist R....rd R....ts Subscribers Only
2D Artist V....ia Sc......dre Subscribers Only
Online Artist D..e W....rt Subscribers Only
Colorist M...y Ro....er Subscribers Only
Audio Post Production S...ng . T..s Subscribers Only
Sound Designer A..m S...h Subscribers Only
Sound Producer La......igh S...h Subscribers Only
Music Composer L..e A....io Subscribers Only
2

Unicef Chile - Orange

During a war, millions of childhood are brutally destroyed. The campaign uses a viral trend that consist to use AI to hide a face in a landscape. To preserve children stuck in adults wars, UNICEF launches a call for donation to every people that sees the children.

TitleOrange
Agency
Campaign Childhood always loses the war
Advertiser UNICEF
Brand Unicef Chile

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Executive Creative Director J....in Ba....�an Subscribers Only
Creative Director K....th Fo.....er Subscribers Only
Creative Supervisor V...or T...es Subscribers Only
Creative Supervisor F...án O...do Subscribers Only
Creative Supervisor R....do B...gel Subscribers Only
Retoucher S....la S...io Subscribers Only
3

Eurofarma - Scrolling Therapy (43s)

The World Health Organization estimates 8.5 million people worldwide are affected by Parkinson's disease. In addition to any medical treatment in place, patients need to undergo physical therapy to slow the progression of symptoms of the neurological disease.

TitleScrolling Therapy (43s)
Agency
Campaign Scrolling Therapy
Advertiser Eurofarma
Brand Eurofarma

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
Media Type Case Study
Length
Chief Global Client Officer J...i K...ey Subscribers Only
Creative Agency D...su L...M Subscribers Only
Creative Agency D...SU CR....VE Ar.....na Subscribers Only
Chief Creative Officer F..d L...on Subscribers Only
Chief Creative Officer R...el R...to Subscribers Only
Chief Creative Officer P...o P...ez Subscribers Only
Creative Lead Co....te D....hy Subscribers Only
Executive Creative Director A....in A..a Subscribers Only
Executive Creative Director G...on C....es Subscribers Only
Executive Creative Director E....do T....es Subscribers Only
Executive Creative Director M...as M...ty Subscribers Only
Group Creative Director A...es A...a Subscribers Only
Creative Director Gi....ni Mu....ri Subscribers Only
Production Company ..e Y...h Subscribers Only
Copywriter A..n Ra....dt Subscribers Only
Art Director F...s A....rg Subscribers Only
Post Production F...or Subscribers Only
EVP S...ey K...ns Subscribers Only
Communications Strategy M...a H....ty Subscribers Only
4

Parents of Road Victims - The Road

This campaign is a partnership between Streamz, a belgian streaming platform and Parents of Road Victims. Watch the road, not a film. A simple message on a out of home poster that seems to be a trailer for a new movie.

TitleThe Road
Agency
Campaign The Road
Advertiser OVK / PEVR (Parents of Child Road Victims)
Brand Parents of Road Victims

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Branded Content
Length
Chief Creative Officer Ge....ey H....on Subscribers Only
Creative Director K....en B...ez Subscribers Only
Executive Creative Director Ph....pe F..s Subscribers Only
Managing Director H..s S...s Subscribers Only
Creative Team Fr....ik Cl....se Subscribers Only
Executive Producer B..t V...e M...e Subscribers Only
Editor S...n Sc.....an Subscribers Only
Head of Design D...s L....rs Subscribers Only
Designer L..e Sn.....rt Subscribers Only
Designer E...ie Wa.....et Subscribers Only
DTP L..�c L....le Subscribers Only
Assistant Producer F....is Bo....em Subscribers Only
Sound ..n Co....ly R...un Subscribers Only
Executive Creative Direction K...n Co....an Subscribers Only
Account Executive R....el N...ts Subscribers Only
Lead Production Artist A...ur .e W....er Subscribers Only
MOTION DESIGN R...e F...r Subscribers Only
Music J..n H....on Subscribers Only
Sound Designer J..n H....on Subscribers Only
Director D...no S...ha Subscribers Only
Director of Photography (DOP) D...no S...ha Subscribers Only
5

Colégio Nova Dimensão - Forest Fire

For the forest protection day, the Colégio Nova Dimensão created a campaign with AI to show that we can't undo what is already damaged. This brilliant idea depicts a tough reality : in the age of digital, all the artificials filters are not enough to protect our environment.

TitleForest Fire
Agency
Campaign Artificial actions don't undo real damage
Advertiser Colégio Nova Dimensão
Brand Colégio Nova Dimensão

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
MarketSubscribers Only
Creative Director K...y S....su Subscribers Only
Copywriter T...go P....ra Subscribers Only
Copywriter C...la Mo....ro Subscribers Only
Art Director R....rio L..a Subscribers Only
MOTION DESIGN J..a B....ão Subscribers Only
Planning Director Fe....da M...el Subscribers Only
Social Media Strategy Fe....da M...el Subscribers Only
EDITOR'S PICK in partnership with
+1

Warner Bros & Coral Gardeners - Aquaman & The Lost Colors (63s)

The coral reef is in danger. That's why Warner Bros and Coral Gardeners have partnered to encourage action to restore aquatic flora. Bring back the color in the ocean, a poetic way to warning us about the damage of our oceans due to the climate change.

TitleAquaman & The Lost Colors (63s)
Agency
Campaign Aquaman & The Lost Colors
Advertiser Warner Bros & Coral Gardeners
Brand Warner Bros & Coral Gardeners

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Story (original language)Subscribers Only
Media Type Branded Content
Length
More InformationSubscribers Only
Advertising Manager T....an Be....ot Subscribers Only
Advertising Manager Ca.....ne P....de Subscribers Only
Founder T...as Be.....qua Subscribers Only
Chief Executive Officer (CEO) T...as Be.....qua Subscribers Only
Founder N....as Gu....rd Subscribers Only
Creative Director N....as Gu....rd Subscribers Only
Managing Director B�.....icte M...er Subscribers Only
Executive Creative Director S�.....ien P....ka Subscribers Only
Strategic Planning Director D....rah T...a Subscribers Only
Account Director M....ce Co....te Subscribers Only
Head of Production G�.....ine Bo......nat Subscribers Only
Copywriter Q....in K...tz Subscribers Only
Art Director E....rd Ja.....in Subscribers Only
Art Director ..a N...ux Subscribers Only
Editor Y..n G...s Subscribers Only
MOTION DESIGN J...en Ca....ki Subscribers Only
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