TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns

1

CoorDown - Assume That I can

Impactful, exceptional work from Small in New York that challenges every perception of people with Down Syndrome.

TitleAssume That I can
Agency
Campaign Assume That I can
Advertiser CoorDown
Brand CoorDown
Date of First Broadcast/Publication 2024 / 3
Business Sector Charities, Foundations, Volunteers
Story Our negative assumptions about people with Down syndrome can lead us to treat them in such a way that these assumptions become reality. In sociology, this is called a ‘self-fulfilling prophecy’. Why not reverse our perspectives? If we have positive assumptions about people with Down syndrome, we'll give them more opportunities in their schools, workplaces, relationships and activities. And maybe these positive assumptions will become reality.
Media Type Web Film
Length
Executive Creative Director
Executive Creative Director
Creative Director
Managing Director
Account Manager
Director
DP
Executive Producer
Senior Producer
Assistant Producer
Editor
Production Company
Assistant Director
2

eir - For All

First work from TBWA since winning Irish telecoms company Eir's account, that brings a fresh, modern feel to the brand.

TitleFor All
Agency
Campaign For All
Advertiser eir
Brand eir
Date of First Broadcast/Publication 2024 / 3
Business Sector Telecommunications Services
Story A brand new campaign for eir created by TBWA launches this week. The first work to emerge since the agency was appointed (as BBDO Dublin) following a creative review last October. “For All”—eir’s new brand platform—positions the company as a progressive brand for a modern Ireland. The repositioning follows hot on the heels of a behind-the-scenes brand transformation involving a €1.2 billion investment in Ireland’s infrastructure, a transformative journey on systems and processes to make customer experiences simple, easy, and seamless across all channels and touchpoints, as well as a renewed focus on innovation.
Media Type Television
Length
Agency
Creative Director
Creative Director
Executive Creative Director
Head of Strategy
Strategy Director
Production Company
President
EP
DP
Editorial
Senior Editor
Assistant Editor
Colorist
Post
Production Supervisor
Music
Music Supervision
Sound
Sound Engineer
Owner
Finishing
Production
Head of Content Production
Client Director
Account Director
Account Manager
Executive Producer
Producer
Director
Senior Producer
Colorization
Photographer
3

Royal National Institute of Blind people (RNIB) - Alt Alts 5

MullenLowe's OOH campaign for RNIB draws attention to massive impact that alt text has for those who cannot see images. One of a series of posters in the UK that evokes history-changing scenes in just a few sentences.

TitleAlt Alts 5
Agency
Campaign Alt Alts
Advertiser Royal National Institute of Blind people (RNIB)
Brand Royal National Institute of Blind people (RNIB)

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
4

Every Man Jack - Still Smell Good

Fun video for Every Man Jack deodorant that brings home the product's naturally-derived ingredients. Creative through Party Land.

TitleStill Smell Good
Agency
Campaign Still Smell Good
Advertiser Every Man Jack
Brand Every Man Jack
Date of First Broadcast/Publication 2024 / 3
Business Sector Deodorants
Media Type Television
Length
VFX/Post Production
Advertising Manager
Advertising Manager
Client Creative Director
Advertising Manager
Advertising Manager
Advertising Manager
Production Company
Managing Director
Business Affairs Manager
Chief Creative Officer
Managing Director
Creative Director
Art Director
Agency Producer
Agency Producer
Brand Manager
Production Company
Partner
Director
Director of Photography (DOP)
Production Designer
Wardrobe
Colorist
Color Assist
Colour Executive Producer
CG Supervisor
Flame Lead
FX Artist
CG Artist
Lighting
Nuke Artist
Post-production Producer
Editing Company
Editorial Company Executive Producer
Editor
Assistant Editor
Assistant Editor
Music / Sound Design
Managing Director, Music
Executive Music Producer
Music Producer
Sound Designer
5

PNC Bank - Boring is Essential

Actor Chris Diamantopoulos stars in this new work for PNC Bank through Arnold, that celebrates 'boring' as exactly the stability you need from your bank!

TitleBoring is Essential
Agency
Campaign Brilliantly Boring
Advertiser PNC Bank
Brand PNC Bank
PostedMarch 2024
Business Sector Banking, Finance, Law & Insurance
Media Type Television
Length
Production Company
Finishing
Chief Creative Officer
Chief Client Officer
Executive Creative Director
SVP
SVP
SVP
Group Creative Director
Group Creative Director
Group Creative Director
Copywriter
Executive Producer
Vice President (VP)
Marketing
Marketing
Project Manager
Business Affairs Manager
Line Producer
DP
Editorial house
Editor
Assistant Editor
Colorization
Mix
Sound Designer
Music
Producer
Director
Actor \ celebrity Chris Diamantopoulos
Stay Updated
Sign up to our Top 5s to get breaking ad campaigns from AdForum. To follow us on social media, click below: