Title | Ramadan is coming |
Agency | AKQA |
Campaign | Ramadan is coming |
Advertiser | Coca-Cola Company |
Brand | Coca-Cola |
Date of First Broadcast/Publication | 2024 / 3 |
Business Sector | Soft Drinks, Tonics |
Philosophy | This visually stunning, animated ad hopes to capture the spirit of Ramadan's rich traditions by honing in on micro moments of connection, unity and joy. We begin by following a convoy of Coca-Cola trucks, widely recognised for their festive symbolism, as they embark on a beautiful journey to mark the beginning of Iftar. They become the focal point for a beautiful community dinner. As they sit to eat, and enjoy a well deserved Coca-Cola, the narrative joyfully weaves through different families and individuals, portraying a cross-section of a diverse society celebrating Ramadan in all its glory. Don't miss the key moments of magic sprinkled throughout the story, each one reflecting the empathy and generosity that encapsulate Ramadan. Heartwarming family reunions, unexpected friendships, surprise selfie guests and a wave of moving chairs as everyone makes room for one more. |
Media Type | Web Film |
Length | |
Executive Creative Director | Johnny Budden |
Executive Creative Director | Simon Reid |
Agency Producer | Xavier Cookson-Edwards |
Creative Team | Jake Scott |
Creative Team | Ioannis Diakonikolas |
Creative Team | Amber English |
Managing Partner | Ron Peterson |
Managing Director | John Bernard |
General Manager | Jazz Advaney |
Creative Director | Pierre Saladin |
Project Manager | Nick Bennett |
Post Production | The Mill London |
Creative Director | Anthony Bloor |
VFX Producer | Stéphanie Mollet |
Animation Supervisor | Chris Welsby |
2D Lead | Declan Andrews |
Animation | Pamella NABAIS |
Animation | Hugues Valin |
Director | Tim Fox |
Animation Supervisor | Tristan DOMENJUS |
CG Lead | Marc Greyvenstein |