Title | Metaverse Homes for Heroes (97s) |
Brief | To raise awareness and donations for Homes for Heroes, HomeEquity Bank took the actual blueprints for a village HFH is planning to create in Kingston, Ontario, Canada, and built the plans in the Metaverse so people around the world could visit virtually and donate to help make the plans real. |
Agency | Zulu Alpha Kilo |
Campaign | Metaverse Homes for Heroes |
Advertiser | HomeEquity Bank |
Brand | HomeEquity Bank & Homes For Heroes |
Posted | November 2022 |
Business Sector | Banking, Finance, Law & Insurance |
Story | HomeEquity Bank (HEB) offers a range of reverse mortgage solutions. HomeEquity Bank believes that every Canadian – including veterans – should be able to live and retire in the home they love.Homes for Heroes (HFH) is a charity that builds housing for veterans experiencing homelessness. |
Media Type | Case Study |
Chief Creative Officer | Zak Mroueh |
Executive Creative Director | Brian Murray |
Creative Director | Vic Bath |
Art Director | Vic Bath |
Creative Director | Dan Cummings |
Copywriter | Dan Cummings |
Art Director | Erin Rodness |
Designer | Jackman Chiu |
Agency Producer | Ece Inan |
Agency Producer | Sarah Dayus |
Account Manager | David Tremblay |
Account Manager | Lauren Boultwood |
Account Manager | Samantha Tang |
Account Planner | Maxine Thomas |
Advertising Manager | Yvonne Ziomecki |
Advertising Manager | Vivianne Gauci |
Advertising Manager | Erin Wilson |
Advertising Manager | Niary Toodakian |
Advertising Manager | Jack Wilson |
Advertising Manager | Jacqueline Howard |
Advertising Manager | Cameron Diggon |
Media Manager | Kerstin Baker Ash |
Media Manager | Tony Hooper |
Media Manager | Maithili Bandishti |
PR Agency | Weber Shandwick |
PR / Corporate Communications | Riya Dhaliwal |
PR / Corporate Communications | Adam Bornstein |
PR / Corporate Communications | Michelle Zucchero |
Production Company | Zulubot |
Director | Vic Bath |
Director | Dan Cummings |
Production Company Producer | Ben Bentivegna |
Director of Photography (DOP) | Adam Griffiths |
Post Production Supervisor | Sarah Dayus |
Editing Company | Zulubot |
Editor | Mallory Robbins |
Post Production | Felipe Chaparro |
Colorization | Felipe Chaparro |
Music | Asche + Spencer |
Audio Engineer | Noah Mroueh |
Interactive producer | Ece Inan |
Game Design | Metaverse Architects |
3D Architecture | Maggie Hill |