Wardrobe / Stylist
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FACTORY01 Bangkok
| Title | If tomorrow GEN-Y rules (Case Film) |
| Agency | Rabbit Digital Group |
| Campaign | If tomorrow GEN-Y rules |
| Advertiser | TMRW |
| Brand | TMRW |
| Date of First Broadcast/Publication | 2019 / 4 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Philosophy | To first launch the brand in red ocean market like Thailand where big local competitors are competing over users of mobile banking apps, the brand needs to differentiate themselves by stating the purpose clearly as the bank that was born exactly for Gen Ys. So instead of following the same pattern of how other brands in the market have been projecting Gen Ys’ lifestyles in similar shallow executions, TMRW reached deeper into the target’s real insight. According to today’s social situation, the generation gap has been Gen Y’s biggest barrier especially in Asean where seniority lays deep in cultures and traditions. Being judged by the elders as nonsense generation, the Gen Ys in this region are being forced to accept the opinions of their older generations in all levels from family, society to organization. Same goes to financial services, as other banks in the market were designed for older generations as well. As the bank designed for Gen Ys, TMRW decided to communicate through true understanding behind the brand purpose: different generation, different solution.” |
| Media Type | Digital |
| Length | |
| Executive Creative Director | Noranit Yasopa |
| Creative Director | Papop Chaowanapreecha |
| Creative Group Head | Kamolwan Nophaket |
| Creative Group Head | Kanon Umpornsirirat |
| Art Director | Rapas Chamnanratanakul |
| Art Director | Kajohnchai Rodklongtan |
| Copywriter | Kornchanok Khuntiphuntukul |
| Copywriter | Nalin Viroonhatham |
| Agency Producer | Sarin Ittinuntaweerachai |
| Strategy Director | Saroj Laohasiri |
| Strategic Planner | Ployprom Detphutthiwat |
| Client Services Director | Kathleen Wongsanganan |
| Group Account Director | Nuttarine Lekcharoenvong |
| Account Manager | Sirapa Kanchanasuppawong |
| Account Executive | Supawadee Pincharoen |
| Account Executive | Rinyarat Leelapongcharoen |
| Production Company | Factory 01 |
| Director | Wuthisak Anarnkaporn |
| Executive Producer | Rewat Worarat |
| Producer | RUNGTAWAN NANTHASAEN |
| Director of Photography (DOP) | Natdanai Naksuwan |
| Assistant Director | Mattanee Uajarernsup |
| Agency Production Assistant | Yanathip Monthonbundit |
| Production Designer | Cai Lian Jie |
| Location Manager | Decha Wattanawongchai |
| Wardrobe / Stylist | Thida Rosthip |
| Casting | Kanjana Afasin |
| Post-production Producer | Apichaya Yueprayong |
| Editor | Sippanart Olarnsaritkul |
| Colorist | Arthur Lam |
| Music Composer | Korkiat Chartprasert |
| Sound Designer | Nopphalux Kosakorn |
| Flame Artist | One Cool Production |
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