Igor Bondarenko
Sound Designer at Postmen
Ukraine
TitleGrains of Truth - Holodomor Museum crowdfunding campaign
Agency
Campaign Grains of Truth
Advertiser Holodomor Museum Foundation
Brand Holodomor Museum
PostedJuly 2021
Business Sector Museums & Monuments
Story In 2020 Ukraine renewed construction of a Holodomor Museum, which is a main institution to commemorate 7 000 000 people killed in the most massive murder during a peaceful time in 1932-1933.The mission of the Museum is to unite Ukrainians to count every person, intentionally killed by starvation.We decided to build a campaign around a fundraising web-platform where every donation will reveal one single name. Every name was presented as a grain.No single artist can create millions of unique symbols himself, but the sprouts of Holodomor victims can do that. We created a stencil, which can be filled with a unique content by every creator. The world's first visual identity, which is initially empty. Like the memory of those who are unaware. By people’s efforts it is filled by grains of truth - names, testimonies and donations. We will keep on counting, until every victim is recalled and every grain grows.
Media Type Case Study
Length
More Information zernapravdy.org
Concept
Creative Director
Art Director
Creative Copywriter
Account Manager
Social Media Manager Elizaveta Zaremba
Graphic Designer
Creative Producer
Motion Designer
Sound Designer

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