Taejay Lee
Executive Creative Director at FCB SEOUL
South Korea
TitleAnimal Orchestra
Agency
Campaign Animal Orchestra
Advertiser AJE
Brand Big Cola
Date of First Broadcast/Publication 2013 / 2
Business Sector Non-Alcoholic
Tagline Think Big
Story Big Cola has launched the global campaign to encourage people dare to dream and THINK BIG. ‘Dare to be more than you're supposed to be’. The story of a zoo keeper guy, he has a dream to make something a lot of bigger. And that he's an aspiring conductor, and he's trained these animals using their natural sounds to pull off a really amazing piece of music. At the end, he creates the animal orchestra! 
Philosophy Big Cola has launched the global campaign to encourage people dare to dream and THINK BIG. ‘Dare to be more than you're supposed to be’. The story of a zoo keeper guy, he has a dream to make something a lot of bigger. And that he's an aspiring conductor, and he's trained these animals using their natural sounds to pull off a really amazing piece of music. At the end, he creates the animal orchestra! 
Media Type Television
Length
Production Company
Post Production
Music
Executive Creative Director
Creative Director Graham Painter
Art Director
Creative Group Head
Director
Director of Photography (DOP)
Executive Producer
Account Director
Editor
Chief Marketing Officer (CMO)
Marketing Director
Creative Director

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