Title | #changedestiny |
Agency | Leo Burnett Singapore |
Campaign | #changedestiny |
Advertiser | Procter & Gamble |
Brand | SK-II |
Date of First Broadcast/Publication | 2015 / 1 |
Business Sector | Skin Care |
Story | P&G’s SK-II’s new campaign, #ChangeDestiny, tells the story of award-winning ballerina Misa Kuranaga’s struggle against overwhelming odds in becoming the first Asian principal dancer for the Boston Ballet. |
Media Type | Web Film |
Length | |
More Information | http://www.sk-ii.com.sg/en/changedestiny.aspx#misakuranagainterview |
VFX Artist | Rewind FX |
Creative Director | Delara Lalwani |
Art Director | Lydia Anita |
Project Manager | Michelle Li |
Project Manager | Louie Tanlu |
Agency Producer | Izumi Okukawa |
Production Company | Indy8 |
Director | GLEN MILNER |
Director of Photography (DOP) | Michael Burlucchi |
Production Designer | Kenji Messenger |
Executive Producer | Rupert Reynolds-Maclean |
Producer | Fodhla Cronin O’Reilly |
Editor | Alex Elkins |
Post Production | The Allotment |
Music Composer | Lennert Busch |
Business Director | Chaitan Rao |
Business Director | Gaurav Lalwani |
Account Director | Kenneth Chiew |
Account Manager | Tomoko Inoue |
Account Manager | Szeyen Chan |