Title | Hardee's Brand Book |
Agency | Arnold Worldwide NY |
Campaign | Hardee's Brand Book |
Advertiser | Hardee's Food Systems, Inc. |
Brand | Hardee's |
Date of First Broadcast/Publication | 2019 |
Business Sector | Food |
Philosophy | For a fast food restaurant, Hardee’s has always made its food the right way. They don’t cut corners, use frozen chicken or microwave their burgers. They do things the Hardee’s Way and it is the right way to do things. This book is a guide for employees on why doing things the Hardee’s Way leads to better-tasting food. It was also designed the right way, the Hardee’s Way, with a few handmade (and hand cross-stitched) pages. Because that’s how books used to be made before they were mass-produced by machines. Speaking of machines, you can also use this book to destroy a microwave, because using a |
Media Type | Branded Book |
Chief Creative Officer | Icaro Doria |
Executive Creative Director | James Bray |
Creative Director | Justin Galvin |
Creative Director | Sam Mullins |
Creative Director | Guilherme Racz |
Creative Director | Lucas Casão |
Art Director | Guilherme Racz |
Art Director | Brunno Cortez |
Copywriter | Justin Galvin |
Copywriter | Patrick Franklin |
Print Producer | Jim Spadafora |
Marketing Director | Angela Godfrey |
Marketing Director | Kelly Preston |