| Title | Break the Barrier |
| Agency | The Brand Agency |
| Campaign | Break the Barrier |
| Advertiser | St John Ambulance |
| Brand | St John Ambulance |
| Date of First Broadcast/Publication | 2014 / 4 |
| Business Sector | Medical Equipment |
| Tagline | If you don't know first aid, you can't help |
| Story | This ad is aimed at people who don't have first aid training, and shows how helpless this can make you feel. It is a highly emotional depiction of a parent's protective instincts for her child. It's confronting, but not as confronting as the thought that you could have helped to save a life. |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Craig Buchanan |
| Art Director | Craig Buchanan |
| Copywriter | Craig Buchanan |
| Copywriter | David Donald |
| Art Director | David Donald |
| Account Director | Holly Creasey |
| Production Company | Penguin Empire |
| Producer | Kelvin Munro |
| Director | Grant Sputore |
| Director of Photography (DOP) | Allan Myles |
| Agency Producer | Gemma Kay |
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