Title | Cheers to the Real Hardcore Fans |
Agency | Le Pub |
Campaign | Cheers to the Real Hardcore Fans |
Advertiser | Heineken |
Brand | Heineken |
Posted | February 2024 |
Business Sector | Alcoholic |
Story | Heineken® and creative agency LePub launch “Cheers To The Real Hardcore Fans”, a campaign that subverts expectations and redefines what it means to be a “real hardcore fan” in an effort to tackle the negative hardcore fan stereotypes to help make football more inclusive. |
Media Type | Television |
Length | |
Soundtrack | "Shout" |
Creative Director | Marie Poumeyrol |
Creative Director | Nick Bakshi |
Associate Creative Director | Daniele Tesi |
Associate Creative Director | Adina Cîrstea |
Art Director | Nicolò Pavin |
Copywriter | Mattia Pavin |
Director | Mark Molloy |
Production Company | Smuggler |
Special Effects / VFX | Simon Brown |
Editor | Fabrizio Squeo |
Post Production | Prodigious |
Executive Producer | Dafydd Upsdell |
Colorist | Jean-Clément Soret |
Colour Producer | Kerri Aungle |
Mix | Antonio D'Ambrosio |
Production | Lukkien |
PR | Edelman |
Editing Company | Work LA |
VFX PRODUCTION | Gabha Studios |
VFX Lead | Christiant Dalberto |
Color Grade Company | Company 3 |