Title | Valuable Schoolchildren 2 |
Agency | Zavalita Brand Building |
Campaign | School Supplies |
Advertiser | Mibanco |
Brand | Mibanco |
Date of First Broadcast/Publication | 2018 / 3 |
Business Sector | Banking, Finance, Law & Insurance |
Philosophy | Zavalita debuts with "Valuable Schoolchildren ", for its client Mibanco, the leading bank in Latin America for micro and small entrepreneurs. It is a manifesto that addresses a crucial issue for Peru and all of Latin America: the education crisis, which has been in the eye of the storm in recent times. The whole campaign was filmed in Peru by Espiritu, under the direction of Jorge Carmona. |
Media Type | Television |
Length | |
Product | School Campaign 2018 |
ChiefCreativeOfficer | Flavio Pantigoso |
Associate Creative Director | Daniel Sacroisky |
Copywriter | Daniel Sacroisky |
Copywriter | Flavio Pantigoso |
BrandStrategistLeader | Sandra Zarak |
Brand Leader | Fernando Alvarez |
Producer | Verónica Robles |
Production | Espíritu |
Director | Jorge Carmona |
Director of Photography | Miguel Valencia |
Art Director | Sandro Angobaldo |
First Direction Assistant | Ricardo Rojas |
Second Direction Assistant | Camila Legaspi |
Second Direction Assistant | Carlos Lazo |
Executive Producer | Ximena Lazo |
Production Supervisor | Daniela Talavera |
Editing | Alfredo Ferreyros |
Audio | Mario Rivas |
Line Production | Del Mate Producciones |
Line Producer | Rafael Acuña |
Line Producer | Scarlet Orrego |
Post Production | Makaco |
Audio | Noize |
Audio Producer | Raquel Rodriguez |
Music | Pelo Madueño |
Client Approval | Werner Harster |
Client Approval | Laura Villanueva |
Client Approval | Renzo Demarini |