Title | The Man & The Dog |
Agency | DDB Argentina |
Campaign | PSA Master Organ Donor |
Advertiser | FATH (Fundación Argentina de Transplante Hepático) |
Brand | FATH (Fundación Argentina de Transplante Hepático) |
Date of First Broadcast/Publication | 2015 / 5 |
Business Sector | Blood/Organ Donation |
Story | Los Angeles-based Central Films North’s award-winning director Rodrigo Garcia Saiz teams up with DDB Argentina to deliver an affecting story of a loving canine that follows his best friend and sole companion to the end in the new PSA “The Man and the Dog” for FATH (Fundación Argentina de Transplante Hepático). |
Philosophy | The spot harkens to the story of Japan’s most famous dog, Hachikō, and finds a dog and his elderly owner going about their daily routine, radiating a genuine and lasting bond in their interactions. When the man suddenly has a health crisis, the loyal pup chases the ambulance and meekly awaits the return of his buddy outside the emergency room doors. The dog is innately drawn to a woman being wheeled out of the hospital as it becomes apparent that she now possesses the last essence of his best friend. |
Problem | This is the story of a 75 year-old man and his best friend: a non pedigree brown dog. They are very close to each other and they always walk together. Until one day, the man suffers an ACV and he’s interned in a hospital. But the loyal dog doesn’t abandon him. The animal waits for his owner at the door of the hospital. No matter if it’s a rainy day or a cold one. The dog waits and waits. Until one day, the hospital door opens and the dog runs happily towards a 40 year old woman, who doesn’t understand well, but smiles. Fundación Argentina de Trasplante Hepático is an Argentinian non-profit organization that has been carrying out its charitable work of Organ Transplant since 18 years ago. |
Media Type | Television |
Length | |
President | Doctor Horacio Aziz |
Creative VP | Hernán Juaregui |
Executive Creative Director | Beto Cocito |
Executive Agency Producer | Diane Jackson |
Account Director | Daniela Tucci |
Creative Manager | Pablo Banchieri |
Production Company | Central Films North |
Director | Rodrigo García Saiz |
Executive Producer | John Barreiro |
Conceptualizer | Leandro Custo |
Production Service Company/Co-Producer | Rebolucion |
Rebolucion EP | Patricio Alvarez Casado |
Post Production | Whitehouse Post |
Post Executive Producer (The Whitehouse) | Kristin Branstetter |
Post Producer (The Whitehouse) | Caitlin Morris |
Editor | Matthew Wood |
Assistant Editor | Caleb Helper |
Post Production | The Mill Chicago |
Post Executive Producer (The Mill) | Andrew Sommerville |
Post Producer (The Mill) | Samantha Letzler |
Colorist | Luke Morrison |
2D Artist | Randy McEntee |
2D Artist | Jonathan Freeman |
2D Artist | Michael Sarabia |
Audio Engineer | Nicholas Papaleo |
Music | Michael Giacchino |