Steak 'n Shake - "Blindfold"

Carmichael Lynch

Carmichael Lynch Minneapolis, United States

9463

Title	Blindfold
Agency	Carmichael Lynch
Campaign	Hunger Wisely
Advertiser	Steak 'n Shake
Brand	Steak 'n Shake
Date of First Broadcast/Publication	2014 / 8
Product	Handcrafted Steakburger & Milkshake
Business Sector	Restaurants & Fast Food
Tagline	The Master is back.
Story	The Master is back. The Master and his apprentice are back for Steak 'n Shake, traveling far and wide on their pursuit to Hunger Wisely. The Master is as almost-wise as ever, returning with an unmatched love for Steak 'n Shake and his signature blow-dried hair. The Apprentice returns a year older and wiser, and while it might be too soon to say the Apprentice has become the Master, it seems for the first time within the realm of possibility. On this new set of adventures, a blind-folded test in the high desert teaches them to use all of their senses to find the original steakburger and hand-dipped milkshake, and a forest clearing offers a chance to learn how you can hunger wisely with Steak ‘n Shake’s $4 Menu.
Media Type	Television
Length	31 seconds
Market	United States
Chief Creative Officer	Dave Damman
Executive Creative Director	Marty Senn
Art Director	Matt Pruett
Art Director	Teela Shandess
Writer	Nick Nelson
Head of Production	Joe Grundhoefer
Executive Content Producer	Freddie Richards
Senior Content Producer	Jon Mielke
Producer (Food)	Jenny Barnes