Title | Fireflies |
Agency | Garage Team Mazda |
Campaign | Rediscover the Road |
Advertiser | Mazda |
Brand | Mazda |
Date of First Broadcast/Publication | 2020 / 7 |
Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Story | Directed by Erich Joiner at Tool of North America, the commercial features a series of computer-generated fireflies, magically created by the Timber team. The spot encourages viewers to “Say ‘Hello’ to the world again.” |
Media Type | Digital |
Length | |
Production Company | Tool of North America |
Chief Creative Officer | Steve Chavez |
Executive Producer | Jeff Perino |
Director | Erich Joiner |
Executive Producer | Crissy DeSimone |
Managing Partner | Damian Stevens |
Senior Producer | Kirsten Thon-Webb |
Editing Company | Arcade Edit |
Editor | Paul Martinez |
Assistant Editor | Dean Miyahira |
VFX & design | Timber |
VFX Executive Producer | Lisa Houck |
Flame Artist | Brian Shneider |
Flame Artist | Alice Cen |
CG Artist | Jon Lorenz |
Nuke Artist | Artur Elson |
VFX Producer | Kirsten Thon-Webb |
Post Production | Company 3 |
Colorist | Siggy Ferstl |
Audio Post Production | Lime Studios |
Color Producer | Matt Moran |
Mixer | Joel Waters |
Audio Producer | Kayla Phungglan |
Executive Audio Producer | Susie Boyajan |