Title | Dance Fight |
Agency | Droga5 |
Campaign | Better than you think |
Advertiser | Kepak |
Brand | Rustlers |
Date of First Broadcast/Publication | 2020 / 10 |
Business Sector | Food |
Story | ‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef. The creative work plays off people's expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together. Similarly, in ‘Fight’ you expect the scenario to result in a violent high school brawl, but instead the conflict is resolved in a more favourable manner. |
Media Type | Integrated Media/360 Activation |
Length | |
Production Company | Biscuit Filmworks UK |
Sound | String and Tins |
Music | Audio Network |
Chief Creative Officer | David Kolbusz |
Creative Director | Dave Wigglesworth |
Creative Director | Ed Redgrave |
Creative Team | Sara Sutherland |
Creative Team | Philippa Baines |
Creative Team | Melina Filippidou |
Creative Team | Ash Hamilton |
Lead Designer | Stephanie McArdle |
Designer | Julia Kuisma |
Motion Designer | John Beechey |
Studio Director | Tim Larke |
Group Account Director | Jonny Tennant-Price |
Account Director | Georgie Bowie |
Strategist | Guy Reason |
Director | Jeff Low |
Producer | Peter Montgomery |
Managing Director/ Executive Producer | Rupert Reynolds-Maclean |
Producer | Jeff McDougall |
Director of Photography (DOP) | Igor Jadue Lillo |
Production Designer | Caitlin Byrnes |
Hair and Makeup | Andrea Blunt |
Costume | Alecia Ebbels |
Editing Company | Work London |
Editor | Saam Hodivala |
Post-production Producer | BEN TOMLIN |
Post Production | The Mill London |
2D Lead | Dan Adams |
Colorist | Alex Gregory |
Post-production Producer | Nicola Simmons |
Sound Designer | Adam Smyth |
Sound Producer | Charlie Howard |
Music Composer | Jeff Low |