| Title | Turn up my voice |
| Title (original language) | #DammiPiùVoce |
| Agency | Saatchi & Saatchi |
| Campaign | Turn up my voice |
| Advertiser | CoorDown |
| Brand | Coordown |
| Date of First Broadcast/Publication | 2013 / 3 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | On www.coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask the public to support the rights of people with Down Syndrome through a donation, thus amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to. Every person has asked his or her idol to donate a video: Luca asked Tiziano Ferro, Giacono asked Francesco Totti, Sara asked Fiorello, Andrea asked Sharon Stone...why not dream? The goal is to reach March 21st, World Down Syndrome Day, with the highest number of celebrity videos donated. You can follow the campaign on twitter.com/coordown and facebook.com/coordown. |
| Problem | In Italy, due to prejudice, the basic rights of people with Down syndrome are still too often denied. Rights like proper academic support, rehabilitation treatments, the opportunity to do beneficial work or even just the possibility to have fun like their peers. With more funds available it would be possible to defend their rights through protective measures, projects that stimulate their engagement and autonomy, and through better information activities. |
| Media Type | Digital |
| Executive Creative Director | Agostino Toscana |
| Creative Director | Agostino Toscana |
| Creative Director | Alessandro Orlandi |
| Creative Director | Luca Lorenzini |
| Copywriter | Luca Lorenzini |
| Creative Director | Luca Pannese |
| Art Director | Luca Pannese |
| Account Manager | Ilaria Lorenzetti |