Title | Roller Coaster / Making of... |
Agency | BBH |
Campaign | Roller Coaster - Barclays |
Advertiser | Barclaycard |
Brand | Barclaycard |
Posted | January 2010 |
Business Sector | Credit Cards |
Story | The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work. |
Philosophy | The four week campaign launches online on YouTube and Barclaycards Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial. Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year. |
Media Type | Television |
Length | |
Editing Company | Final Cut |
Sound | Wave Studios |
Creative Director | Adam Tucker |
Art Director | Szymon Rose |
Copywriter | Daniel Schaefer |
Director | Nicolai Fuglsig |
Production Company | MJZ |
Director of Photography (DOP) | Alwin Kuchler |
Account Director | Nick Phelps |
Account Planner | Nicky Vita |
Agency Producer | Olly Chapman |
Editor | Rick Russell |
Post Production | The Mill London |