Title | GONE |
Agency | Network BBDO |
Campaign | GONE |
Advertiser | AIDS Helpline |
Brand | Sedibeng Sa Bophelo |
Posted | January 2005 |
Product | Helpline Service |
Business Sector | Disease Awareness, Support Groups & Associations |
Tagline | By 2010 life expectancy in Africa will be 45. Anyone older will be hard to find |
Story | We see various buildings traditionally used by pensioners. We see an old-age home, a bowling green, a bingo hall etc. They are all deserted. There is not a single person inside any of them. In this way we highlight the impact of AIDS if we do nothing to halt it's spread. |
Philosophy | We gave viewers a glimpse of what our society will be like if nothing is done to halt the spread of the disease: A place with a life expectancy of 45. A place with no old people. |
Problem | Because the devastating results of AIDS are not immediately visible, people do not take it seriously. Thus the disease continues to spread. Our task was to get people to sit up and take notice of the damage the virus is doing, and will do, to our society. |
Media Type | Television |
Length | |
Market | South Africa |
Creative Director | Mike Schalit |
Art Director | Philip ireland |
Copywriter | John Davenport |
Account Director | Sunu Gonera |