Title | The World's Biggest Asshole |
Agency | The Martin Agency |
Campaign | The World's Biggest Asshole |
Advertiser | DonateLife America |
Brand | Donate Life |
Date of First Broadcast/Publication | 2016 / 8 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | Coleman Sweeny is the guy that everyone hates. He litters, he honks at old ladies crossing the street and he steals candy from children. He is an asshole. But one day, he does something selfless and generous: he dies. And on this day, he goes from asshole to hero, because he is an organ donor. His liver saves a father of two, his heart saves a school teacher, his tendons save an injured military vet. In life Coleman was an asshole, but even an asshole can save a life. |
Media Type | Television |
Length | |
Production Company | Furlined |
Music Company / Composer | Duotone Audio Group |
Director | Speck + Gordon |
Chief Creative Officer | Joe Alexander |
Copywriter | Wade Alger |
Copywriter | David Vogeleer |
Copywriter | Brig White |
Digital Producer | Jill McGrath |
Managing Director | Chris Mumford |
Account Director | Brad Higdon |
Account Executive | Carter Crenshaw |
Executive Creative Director | Jack Livesey |
Executive Creative Director | Peter Nashel |
Executive Producer | Ross Hopman |
Production Company Producer | Giovonni Lobato |
Broadcast Producer | Steve Humble |
Managing Director Account Management | Chris Mumford |
Account Director | Audyn O |
Account Executive | Cori Kaylor |
Production Business Manager | Karen Taylor |
Group Project Management Supervisor | Danielle Cin |
Brand Communications Manager | Katherine Dorey |
Executive Producer | LoveChild |
Director/Executive Producer | Speck |
Director/Executive Producer | Gordon |
President/Executive Producer | Diane McArter |
Executive Producer | Jay Wakefield |
Line Producer | Greg Schultz |
Director of Photography (DOP) | Jeff Cutter |
Production Designer | Andrew Reznik |
Editing Company | Cut + Run |
Editor | Graham Turner |
Executive Producer, Editorial | Carr Schilling |
Post Production | The Mill |
Colorist | Adam Scott |
Colorization | Thatcher Peterson |
Flame Artist | Robin McGloin |
2D Artist | Don Kim |
Special Effects / VFX | Jordan Sharon |
Special Effects / VFX | Tim Davies |
Production Coordinator | Pat DeVaney |
Sound Design Company | Lime Studios |
Sound Designer | Jeff Malen |
Sound Producer | Susie Boyajan |
Music | Doutone |
Managing Director | David Leinheardt |
Actor / Celebrity | Thomas Jane |