Cartier Santos - "Cartier - Santos"

Publicis 133

Publicis 133 Paris, France

Awards

4794

Brand: Cartier Santos
Country: France

Advertiser: Cartier

Title	Cartier - Santos
Brief	As a man (actor Jake Gyllenhaal) sits daydreaming in a bar, he's transported to an airborne world which captures the atmosphere of his new Cartier Santos pilots' watch, named after Brazilian aviator Alberto Santos-Dumont. The visual effects build up the pace and atmosphere, creating environments that become ever more abstract and magical. As the bar set was built on a giant turntable, the lighting effects could be achieved in-camera. In the street sequence, additional computer generated mist was added to recall the action in the clouds. The street glimpsed from the bar was also added via CG to connect the two environments.
Agency	Publicis 133
Campaign	Cartier - Santos
Advertiser	Cartier
Brand	Cartier Santos
Posted	November 2018
Business Sector	Watches
Story	Cartier is proud to reveal the new Santos de Cartier film starring the Maison's new ambassador Jake Gyllenhaal. The thrilling film is inspired by aviation pioneer Alberto Santos-Dumont and his personal quest to push boundaries and achieve the impossible.
Media Type	Television
Director	Seb Edward
Director of Photography (DOP)	Hoyte Van Hoytema
Assistant Director	Adam Somner
Production Company	Wanda Paris
Executive Producer	Hélène Ségol
Line Producer	Thierry Bettas Begali
Line Producer	Romain Cavagnac
VFX Studio	Mikros Image
Special Effects / VFX	Stephane Allender
Special Effects / VFX	Nicolas Huguet
Special Effects / VFX	Xavier Questel
Flame Artist	Jonathan Hairman
Flame Artist	Jao M’changama
CG Artist	Adam Tinning
CG Artist	André Monteiro
CG Artist	Benjamin Lenfant
CG Artist	Matthieu Kornacki
Colorist	Jean-Clément Soret
Editor	Sam Rice-Edwards