Title | The Tutorial |
Agency | Publicis Italy |
Campaign | When You Drive, Never Drink |
Advertiser | Heineken |
Brand | Heineken |
Date of First Broadcast/Publication | 2016 / 9 |
Product | Formula 1 Sponsorship |
Business Sector | Beers, Ciders, Lagers |
Story | The Formula 1 Circus arrives in Monaco.David Coulthard tells a complete stranger, the lucky owner of the last two Heineken, from the terrace of an exclusive club.Emotions, dreams and reality are perfectly mixed, as in every race and on each circuit. Until the unexpected final. |
Media Type | Cinema |
Length | |
Editing Company | MPC LDN |
Brand Director | Gianluca Di Tondo |
Chief Creative Officer | Bruno Bertelli |
Executive Creative Director | Cristiana Boccassini |
Copywriter | Bruno Vohwinkel |
Art Director | Alessandro Candito |
Strategic Planner | James Moore |
Account Director | Lorenza Montorfano |
Account Manager | Silvia Ghiretti |
Agency Producer | Mariella Maiorano |
Director | Gary Freedman |
Executive Producer | Christiane Dressler |
Production Company Producer | Jason Kemp |
Director of Photography (DOP) | Stéphane Vallée |
Post Production | MPC London |
Creative Director | Bill McNamara |
Special Effects / VFX | Adam Crocker |
Special Effects / VFX | Phil Whalley |
Colorist | Jean-Clément Soret |
Production Company | Anorak |
Actor / Celebrity | David Coulthard |