A cover version of David Bowie's "Heroes" accompanies this spot featuring legendary racing driver Jackie Stewart across the decades. As time goes on, one thing remains constant: he never drinks and drives. Heroes show moderation too.
A TV commercial, featuring road safety pioneer and F1® legend, Sir Jackie Stewart, creatively communicates a powerful anti-drink driving message where consumers are left in no doubt – when you drive, you never drink. It reinforces the company’s view that when you’re behind the wheel, abstinence is the only option.