Pair of Thieves - "Best Person Alive"

Party Land

Party Land Los Angeles, United States

7106

Title	Best Person Alive
Agency	Party Land
Campaign	You Need to Change Your Underwear
Advertiser	Pair of Thieves
Brand	Pair of Thieves
Date of First Broadcast/Publication	2021 / 8
Business Sector	Lingerie, Underwear, Pajamas
Story	Los Angeles-based basics brand Pair of Thieves has partnered with creative agency Party Land on its first nationwide brand marketing campaign aimed at Gen Z males who are ready to move on from the underwear their mom picked for them and start making their own underwear decisions. The integrated campaign, centered around the “You Need to Change Your Underwear” brand platform, encourages Gen Zers to choose something better: the best style and performance, but only for everybody.
Media Type	Web Film
Length	114 seconds
CEO	Matt Heath
Founder	Matt Heath
Managing Director	Andy Silva
Creative Director	Matt Rogers
Copywriter	Cailey Jacoby
Designer	Braden Clark
Account Supervisor	Taylor Toomey
Executive Producer	Kristin Childers
Production	Fanciful Fox
Director	Parker Seaman
Executive Producers	James Toth
Executive Producers	Richard Downie
Line Producer	Chris Broyles
Director of Photography (DOP)	Charlie Saroff
Colorization	Co3 / Los Angeles
Colorist	Bryan Smaller
Mixer	Matt Keith
Associate Creative Director Copywriting	Samuel Gutierrez
Associate Creative Director Design	Tomi Lahdesmaki
Sr Project Manager	Yolanda Lopez Gomez
Founder	Alan Stuart
Creative Director	Alan Stuart
SVP of Marketing	Arnaud Kerviche
Sound Design Company	Barking Owl