Prada - "Prada"

Qulture

Qulture New York, United States

Brand: Prada
Country: United States

Advertiser: Prada

Title	Prada
Agency	Qulture
Campaign	Prada Beauty
Advertiser	Prada
Brand	Prada
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Posted	May 2024
Business Sector	Subscribers Only
Philosophy	Subscribers Only
Media Type	Web Advertising/Banners
Length	19 seconds

About Qulture

Founded in 2010, our female, minority led and award-winning agency was built for today’s accelerated evolution of culture and technology. Originally known as Moving Image & Content, we decided in July 2022 to evolve and begin a new chapter of our journey as Qulture.
Every company that intends to survive, thrive, and prosper in the years ahead must recognize that every global digital platform has its own distinctive, and rapidly evolving, culture. This evolution of the digitally native Web3 and metaverse is accelerating at a never-before seen fast pace and Qulture sees that trend going parabolic in the near future – in our client’s near future.
Known for being results-oriented, nimble, collaborative and kind, Qulture has become the trusted strategic and marketing partner for iconic brands including Sephora, Kanye West, Prada, H&M, Jaguar, Girls Who Code, and Google. Our leadership team have been featured in TIME, CNBC, Fast Company, Forbes, The Business of Fashion, WWD and more. Our work has been recognized for over six years winning two Clio Awards, two Communicator Awards, a Webby, and the Mashies.

Latest News

This Pride, Qulture partnered with COTY to launch their first TikTok Branded Effect for Marc Jacobs Fragrances.

Over 7,000 TikToks were posted using the Branded Effect and #PerfectPrideMovement has received over 7.5 billion views to date.

“It was really about creating a celebratory moment for the user and giving them a platform to express movement however they please,” explains Qulture’s Associate Art Director Leoder Sanchez. “But movement isn’t always singular, it also can be from community. With Pride and celebrating the LGBTQIA+ community, we wanted to create an effect that brings aspects of community for the person who creates content alone. You become your spotlight.”

When asked how to create a successful Branded Effect, Sanchez spoke about the importance of using the branding moment to activate the effect.

"Gen Z is not receptive to things that are overtly-branded. Instead, they resonate with brands who speak to their shared values. With a Branded Effect, you want to voice brand visibility while still giving Gen Z a blank canvas to express themselves on TikTok. That branding moment should be the call to action and not overwhelm users with too many constructs for their creativity.”