I believe it was the British dandy Beau Brummel who said that the truly well-dressed person is only remarkable for the finer details of their attire. Italian fashion house Bottega Veneta takes a similar approach, with zero presence on social media, logo-free clothes and a subtle approach to marketing. At the Plaza 66 luxury shopping mall in Shanghai, its pop-up installation verged on the invisible, with mirrored surfaces that reflected the brand names of its rivals – and the faces of shoppers keen to take its picture. That’s how the overtly discreet brand scored reams of coverage on traditional and social media, as well as prizes at Eurobest, the Clios and the Cannes Lions. |
|
Title | The Invisible Store |
Agency | Publicis Italy |
Campaign | The Invisible Store |
Advertiser | Bottega Veneta |
Brand | Bottega Veneta |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | POP Display |
Length | |
Creative Agency | In......ent I...s Subscribers Only |
Global Chief Creative Officer | B...o Be....li Subscribers Only |
Chief Creative Officer | Cr.....na Bo.....ini Subscribers Only |
Executive Creative Director | E...k ..i Subscribers Only |
Global Creative Director | S...ra B..d Subscribers Only |
Creative Director | Co....za R...i Subscribers Only |
Client Services Director | Be.....ta V...a Subscribers Only |
Client Services Director | C....ia Gr.....li Subscribers Only |
Account Supervisor | A....to .e S...ne Subscribers Only |
Art Director | A....to S....ro Subscribers Only |
Art Director | M...eo T....si Subscribers Only |
Copywriter | R...v O....to Subscribers Only |
Copywriter | E....do Ce....ni Subscribers Only |