| Title | Binance Campaign |
| Agency | AJ Marketing |
| Campaign | Binance Campaign |
| Advertiser | Binance |
| Brand | Binance |
| Posted | May 2023 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | Countries: India Marketing Channels: YouTube, Instagram Media Type: Finance, General, Lifestyle Content Type: Integrated video, Reels, Feed post |
| Philosophy | Increase brand awareness and build trust by partnering with carefully-selected influencers on Instagram and YouTube, who have a large, organic community following, to promote their auto-invest product.Creating promotional videos featuring the HOLI FESTIVAL theme, to showcase the benefits of their auto-invest productsEnticing and incentivizing users to subscribe to their auto-invest product and trade in their platform by hosting an iPhone giveaway contest. |
| Problem | Binance would like to promote their auto-invest products through a localized campaign that could generate massive anticipation from Indian community |
| Result | Impressions: 3,100,000Views: 1,700,000Engagement Rate: 7% |
| Media Type | Social Media |