Insights: The Cutting Edge of Advertising tag: technology

Insights: The Cutting Edge of Advertising tag: technology - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Navigating the Transformative Tides: Insights from the 2024 New York AdForum Consultant Summit

by India Fizer on 22 May 2024

The 2024 AdForum Consultant Summit has once again provided a compelling glimpse into the future of the advertising industry, unveiling key findings that underscore the transformative impact of technology while reaffirming the enduring importance of human creativity and cultural resonance. read more

Navigating Turbulence with Hope: The Creative Industry's Stand on Optimism

on 18 December 2023

Despite the worldwide geo-political instabilities and unstable economic outlook for 2024, we are seeing new paradigms emerging in advertising that mean creatively the business continues to expand and grow. read more

SPORT, HUMANITY’S LAST PLAY IN AN AI WORLD?

on 24 July 2023

James Masters of Havas Play UK delineates the role of AI in the world of sports and the boundless opportunities marketers should get the jump on, positioning sport as the ultimate ‘real’ experience in an increasingly non-human world. read more

"At least for now, imaginations still require human ingenuity and experience": Dave Sonderman, The Shipyard

on 21 July 2023

While AI won’t displace the most valuable aspect of creative talent, mastering it helps creatives be even more valuable by increasing the breadth and speed of crafting client-ready creative ideas. read more

Businesses must rethink growth strategies, finds Accenture

on 12 January 2022

People’s relationship with work, technology and the planet has shifted, pushing companies to design new ways of doing business, reports Accenture read more

How the Battle Against Cyber Crime Can Inspire Innovation

on 23 November 2021

By developing a culture that can both drive and react to change, we reduce biases for resistance and build an expectation for it. read more

How to tap the gaming market

by Mark Tungate on 7 May 2019

Having long found it hard to reach this sought-after audience, are agencies finally getting their game on? read more

A-Commerce & The Rise of Bots

on 5 March 2018

"Shoppers with more important things to do – and that’s all of them – will embrace the outsourcing of certain retail experiences to algorithms and smart devices." read more